App Store Optimization - Marketing Executive (ASO)

• You will manage App Store Optimization for the MPS portfolio of games, which includes:
• Be responsible for growing our apps organically, on both Google Play and iTunes.
• Keywords optimization: Research, track and analyze our keywords, as well as our competitors
• Conversion rate optimization:
• Research store creatives, provide detailed description for graphics designers, responsible for store creatives quality;
• Planning and implementing A/B testing store listing
• Keep your knowledge up to date regarding new algorithm, market trends and services (Apple App Store and Google Play Store)
• Report ASO performance to Marketing team and Stackholders
• Working closely with UA team to maximize UA campaign performance
• You will be working with departments such as the Operations, Product, Game Design to monitor performance of products and corresponding support metrics
• Participate in planning and launching new products
• Customer services:
• Talks to customers via email, google play console/ itunes connect, or social media to resolve their questions or concerns
• Identifying customer needs and communicating them to the relevant teams

• At least 1-2 years of proven ASO experience
• You are fluent in written and spoken English
• Know GGP /Apple App Store dashboard (developer view + user view), policy
• Experience working with ASO/3rd party tools (such as AppAnnie, SensorTower, etc.)
• Test-driven mindset (always on testing-mode, always desire to get better KPI)
• Proactive learner: keep on the edge with market trends, store updates, new algorithm, store creatives, etc.

Cập nhật gần nhất lúc: 2020-05-30 06:20:02