Assistant Brand Manager

Represent consumer (insights), brand strategy and product quality requirements on the crossfunctional discounter team
Champion optimal launch of innovation platform
Monitor and review effectiveness of innovation and renovation programme to inform future plans.
Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with ICF communication teams and agencies for RM, PR, BTL for the brand
Pro- actively feed market, category and customer requirements into platform innovation projects
Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
Other tasks assigned by line manager
Develop and implement 12- 18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
Development of a share- growth- oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs
Ensure continued focus on and support of innovation platforms once launched.
Management of marketing budgets within agreed targets and align with customer advertising activities.
Translate marketing & category plan into a business framework and optimise commercial opportunities (identify threats). Feed into monthly and annual planning processes.

Strong project management, proactive & passionate for high performance
English working proficiency
Business management and brand development experience
3- 4 years classic brand management experience in an FMCG environment.

Cập nhật gần nhất lúc: 2023-06-01 18:10:09