Associate Manager, Channel Marketing

Strategy
• Deploy, execute marketing programs, activities at all marketing and sale channels.
• Contribute to channel marketing strategic update meetings
Implementation
• Contribute to weekly and monthly reporting and be able to turn data into insights to continuously improve effectiveness of campaigns.
• Develop strong relationships with key stakeholders in the business; sales, commercial, finance and purchasing
• Plan, communicate sale and marketing campaigns, contests and activities to sale teams (advisors, corporate sale teams) on the set schedule.
• Propose and manage marketing budget for channel marketing plan in relation to pre-set KPIs
• Manage and coordinate external and internal resources to ensure plan goals are achieved
• Execute marketing activities defined in marketing plans of Brand, Communication, Product MKT or other teams at sale offices, such as printing and distributing product collaterals, POSM, advertising materials to the sale offices and provide guidance for use.
Review
• Establish and take accountability for on-going review of assigned projects performance and reporting back to the HCE and other appropriate team members.
• Monitor competitors and provide recommendations to ensure the company maximizes the investment
Others
• Apply best practice and governance process, and anticipate, manage and mitigate project risks and use of resources accordingly
• Proactively communicate with Brand and Product Marketing Team to understand the plan and seek for input and feedback
• Ensure all communication at the channel in compliance with brand guidelines

• Team player across business/department lines
• Committed and Works to strict deadlines
• Minimum 4 years relevant working experience in channel marketing or sale support in the Insurance or financial services sector
• Good knowledge of the operations and sales support processes
• Proactive and a Self-starter
• Willing to travel on occasion as required
• Bachelor or higher Degree preferably in Marketing, Economics, Business Administration, Economics
• Good communication and negotiation skills with all levels of staff, distributors, and customers
• Experience in working with cross-function and vendors for marketing activity deployment
• Practical in approach and business focused
• Able to manage multiple projects at the same time

Company&039;s policy

Cập nhật gần nhất lúc: 2022-08-09 17:53:03