AROBID is a global B2B e- commerce and online trade exhibition ecosystem which brings Vietnam enterprises expanding locally and globally to meet with millions of enterprise buyers from 15 countries (China, Korea, Japan, Thailand, India, USA and EU).
We’re going to make a huge launch in early 2025 and are seeking for a highly creative and strategic Brand & Communication Manager to join our team and lead the development and execution of a compelling brand narrative that resonates with our target audience and strengthens AROBID‘s market presence.
Job Description:
Brand Performance Monitoring & Optimization: Monitor key brand performance indicators (KPIs) and make data- driven adjustments to brand strategies as needed. Proactively identify opportunities for improvement and initiate test- and- learn initiatives.
Brand Communication Strategy: Develop and manage the overall strategy for brand communications, encompassing both in- house initiatives and agency collaborations. This includes concept development, planning, and execution.
Brand Building & Enhancement: Lead branding projects designed to elevate AROBID‘s brand image and foster stronger relationships with all stakeholders- buyers, vendors, associations and the wider community.
Brand Stewardship: Serve as the primary guardian of AROBID‘s brand equity across all channels and touchpoints, ensuring consistent brand messaging and experience for all campaigns and ongoing initiatives.
Report to CMO: Provide support to the CMO on various projects and tasks as assigned.
Cross- functional Collaboration: Coordinate and plan the execution of brand initiatives across multiple teams and departments to meet deadlines and maximize impact.
Job Requirements:
4- 5 years of experience in brand & communication management, especially experience with B2B solutions and e- commerce services is a big plus.
Demonstrated creative and strategic thinking abilities.
Hands- on experience in marketing operations.
Exceptional attention to detail, strong conceptual and structural thinking skills.
Excellent presentation, negotiation, leadership, and interpersonal skills.
Proven ability to solve problems, multi- task effectively, and thrive in a fast- paced environment.
Bachelor‘s or Master‘s degree in Business, Marketing, or a related field.
Why You‘ll Love Working Here
Unique benefits:
Well- stocked pantry: tea, coffee, snacks, microwave, etc.
13th- month salary (applicable from the probationary period).
Generous leave policy: 12 annual leave days plus all Vietnamese public holidays.
Human centricity environment, focusing on collaboration and success.
Engaging company activities: Company trips, team- building events, regular internal events (including live music performances!), and access to company- sponsored badminton courts.
Company- provided equipment.
Social insurance coverage upon signing your employment contract.
Join a strong winning- spirit team of creating new business platforms for Vietnam and SEA.
Core Values:
Autonomy: Arobid have dedicated and detailed process to help makes everything simple and convenient on our platform
Open- mindedness: Arobid understands, accepts, and values feedback. Aiming to be better and accept new directions, always ready for changes and improvements when needed.
Innovation: Arobid applies new technologies and new methods to help provide convenient and seamless user experience. Arobid have been and will continue to add new features and innovations.
Boldness: Arobid is willing to take risks, be different, and do whatever it takes to provide the best service for our users.
Devotion: Arobid will always deliver above and beyond expectations, providing users with assistance whenever they need.
Responsibility: Arobid is here to support, assist, and help our users at all times of need. Arobid vow on conducting proper business decisions, valuing moral and ethics.
