Brand Manager

Roles and Responsibilities:

Planning and execution of all communications and media actions on all channels, including online and social media
Assisting with product development, pricing and new product launches as well as developing new business opportunities
Working with Performance Marketing to build library of strategic keywords and content strategy
Overseeing the production of advertisements, promotional materials and mail campaigns to ensure activities are aligned with brand and Company values
Building community
Creating and managing merchandising collateral to establish and maintain product branding
Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
Establishing budgets, performance specifications and sales estimates
Increasing product sales and market share
Researching and analyzing consumer behavior, market trends and competitor activity
Collaborating with different teams such as trade marketing, performance marketing, creative, finance, sales, …
Training employees, partners about company brand, products USP,…
Analysis of sales forecasts and relevant financials and reporting on product sales
Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs
Measuring and reporting on campaign performance and assessing KPIs and ROI

1-2years of experience in brand manager, preferably at a similar position in Retail industry
Collaboration and teamwork
Excellent written and verbal communication skills
Creative thinking
Organization and responsibility
Bachelor degree in Marketing or related field is preferred.
Great at multi-tasking and delegating
Product packaging and retail knowledge
Strong leadership and project management
Analytical thinking

- Chăm sóc sức khỏe
- Laptop
- Tăng lương
- Công tác phí
- Chế độ bảo hiểm
- Chế độ thưởng
- Du Lịch
- Đào tạo
- Nghỉ phép năm
- Phụ cấp

Cập nhật gần nhất lúc: 2022-08-02 10:12:04