Brand Manager

1. MAIN FUNCTIONALITIES OF THIS POSITION
•Maintain and improve brand profit.
•Build brand equity.
•Collaborate for brand innovation.
•Implement brand communication, activation and related marketing activities
•Lead the development of marketing subordinates.
2. RESPONSIBILITIES
•To assist the development of new/existing products and markets.
•Track, manage brand profitability and marketing budgets.
•To plan, develop, and execute the overall marketing plans, programs for assigned brand within the overall company strategy.
•To build brand awareness and brand equity towards consumers perception.
•Work closely with/within departments such as designer, manufacturing and R&D to consult on package, POSM, and product as it relates to branding.
•Supervise brand content, monitor brand performance & the effectiveness of advertising and other marketing activities.
•Track consumers, competitors and market insights by reviewing sales volume, competitor activities, market share, ….
•Recruit, train and develop subordinates on skills and knowledge for handling tasks.
•Support subordinates to carry assigned tasks.