JOB SUMMARY
The brand Manager will collaborate with S.BM & MD to develop a strategic plan which ranges from strategic review, perfect implementation of the brand’s strategy to their market, perfect execution in the field, category management, and creating shopper engagement to ensure the achievement of sales and market share for responsible brands or category.
Key Responsibilities
- Liaising closely with all relevant brand team members
- Full budgetary responsibilities for ensuring plans and campaigns are within agreed spending limits.
- Develop and implement specific competitive strategies.
- Create and implement consumer and market development strategies.
- Full budgetary responsibilities for ensuring plans and campaigns are within agreed spending limits.
- High level tactical planning.
- Lead preparation of the brand plan, update, and long- range plan.
- Work with Senior Brand Manager & Marketing Director for marketing plan.
- Directly involve and take main responsibility in execution for detail action plan and activities (product innovation, marketing plan, ensure on time in full launching, results, field check and flexible take action to ensure KPIs).
- Define and develop strategies to maximize brand potential.
- Lead preparation of the brand plan, update, and long- range plan.
- Cooperate with other departments to ensure business activities running smoothly
Conformation:
- Closely track and collaborate with other Marketing team (Digital, PR, Call center) in marketing expenditures by assigned projects within the marketing budget and required timeline.
Others:
- Take part in cross- functional Project as required.
Cooperate with cross- functional departments.
KEY REQUIREMENTS
Prefer candidate have highly experienced in developing Mom & Baby- GT channel at imported high- end IFT Milk Powder companies, Baby diapers, milk bottles, or baby- related product .
At least 3 years of experience in a similar position in the field of Marketing in FMCG, Milk or Mom & Baby Care industry
Business understanding: P/L structure knowledge and good knowledge of key consumer insights, market research based on qualitative and quantitative data.
