Brand Manager

- Build BO SUA brand awareness strategies for long term, mid-term and short term by assessing the market characteristics, competition and pricing strategy in order to pursue higher sales turnover and profit margins;
- Build, manage & optimize brand development budget & expenses;
- Build and manage action plans/ marketing calendar to ensure the brand objectives and consumer engagement activities are achieved;
- Handle communication between agencies and other inter-departmental functions to ensure the cycle plan is effectively executed and Brand programs are effectively implemented in the field force.
- Monitor external agencies to ensure day-to-day activities related to Brand programs are performed with required quality and agreed cost & timescales as defined in operational brand plan.
- Support the definition of brand vision, strategy positioning and marketing mix including product specification and communications, in line with brand strategies.
- Analyze market research data to understand Brand issues, customer’s need and market trend/ opportunities; Actively generate valuable feedback to ensure building market share and brand awareness;
- Prepare documents for Brand projects and brand performance are on time in full.
- Track and monitor brand implementation, performance from both internal & external available resources to ensure agreed brand activities are effectively executed and brand issues to be fully captured.
- Monitor and analyze competitors, including price, promotion, new products and merchandising;
- To work closedly with Trade Marketing team & VM team in developing product display, merchandising & point of sales materials and selling tool;
- Performing other tasks assigned by Director.

- Graduated from University, majoring in Marketing, Administration Management...
- Having at least 03 years experience in same position as Brand Manager, having experience in Fashion/ retails is a plus
- Good analytic skills, understand of market
- Plan management, control and drive plan
- Good english