The Brand Manager is continually focused on driving the teams to deliver a personal and luxury service to all clients in line with the Brand Experience. The role demands the high levels of leadership, commercial acumen, self-motivation, industry awareness, strategic thinking, and the ability to influence and motivate others.
Brand Experience & Commercial Expectations
Improve Brand Experience across your region & business, develop Brand Health, build Brand value & Cash value;
Full responsibility for P&L, managing the respective brands by providing the right products and services that meet with the market requirements, and lead the team to achieve KPI targets (Net Sales, Margin %, Inventory & Stock turn, Growth %, Increase Loyal customers & data, Shipment Flow,)
- Develop sale channels, whole sale business/ franchisors, or E-commerce if necessary (wherever brand applicable)
- Monitor store development needs & commercial contract review;
- Develop stores chain, New store project handle;
- Feasibility Plan; Develop P&L (Sales – Products & Price – Margin structure…), responsibility for ROI
- Sale Forecast, Sale target & KPIs
- OTB – Buying plan, interaction to dept (External – Internal) for seasonal collection calendar;
Maintain and Manage business relationship with Brand Principal. Communicating, coordinating & collaborating in scope of Brand & Product performance, from buying/order selection to delivering and marketing/selling in the country on regular basis to meet expectations and mutual targets
Operation expectations
- Regular field visit to understand the business, highlight risks (if any) and develop immediate action plans in collaboration with Supporting functions Team.
- Improve effectiveness of store operations to maximize sales & profit, and Reinforce Brand consistency, deliver the Brand experience;
- Provide Weekly/ Monthly/ SS reports and analysis to BOD/ Internal - External, including the results of Sales Revenue, Financial KPIs, Merchandise KPIs for assigned Brand.
- Ensure Front of House & Back of House procedures are being followed correctly
- Ensure effective use of all resources to reflect business strategy and meet sales goals
- Be the eyes of the Brands in the Market, highlighting any opportunities, changes that needs to be taking in account.
- Ensure brand consistency in all aspects of retail excellence (CVM, customer service, merchandising, after-sales service etc.)
Merchandise Analysis – Buying Plan, and Inventory Management
- Accountable for buying, planning OTB, ensuring that the right, on-brand products are at the right stores in the right quantities to maximize profits and represent the brands at all times.
- Review and enhance merchandise stock levels and assortments with regional team.
- Plan and take necessary steps to have optimum stock levels, appropriate merchandize mix and correct inventory control.
- Partner with function teams to introduce new products, prepare relevant orders, and support new launches in market, as well as request from the store based on customer needs.
- Give direction to your team under in adjusting merchandize assortment to retails trends and customer demands.
- Set volume goals and analyze current sales trends.
- Monitor order shipments and arrivals to ensure stores are always having a healthy level of stock.
Marketing development
- Coordinate with Marketing Head to build, socialize, and advocate for strategic retail vision across key partners to ensure the Brand marketing direction serves consumer&039;s experience from online to offline.
- Develop client by analysing the internal client database to maximize CRM indicators and recruit new clients
- Develop integrated marketing plans for Brand campaigns, working in close partnership with cross-functional teams
- Develop plans, solutions and organize the implementation of marketing goals
- Oversee implementation of brand promise and brand assets across the company through an omni-channel retail journey that is relevant to, and informed by the current marketplace, consumer insights and consumer trends.
People Expectations
- Actively develop talent within the business
- Provide coaching, training & develop their management & skill;
- Recruit, select & develop high calibre management who represent the Brand Values & standards, & who contribute positively to our Brand Experience.
- Ensure all managers & their teams are inducted effectively.
- Build & maintain influential & productive working relationships with store managers and the teams to influence their performance.
- People management (Grooming – Performance – Productivity);
Leads Seft
- Be ambassador & role model for the Brand. Conduct yourself to ensure Brand image is never compromised;
- Demonstrate an ability to manage multiple priorities & remain focused on the key goals.
- Welcome & seek feedback on your performance & use this to increase seft awareness & personal performance
- Adopt an inspirational leadership style
- Welcome & positively respond to change & challenges, aim to learn from each challenge.
Leads Others
- Network & build relationships internally & externally to deliver commercial output.
- Use an effective leadership style that brings out the best in your team.
- Recognize & reward individual, team & regional successes
- Use all available methods resources of effectively manage store managers at a distance.
- Lead your team by providing a common vision & communicating the Retail Strategy.
Other Duites requested by Manager
Key Performance Indicators
Financial Performance Indicators:
- Hit Sales Target & KPIs; Boutique Growth Rate hit;
- Stock turn, Turnover of good capital, Ratio of Best & Worst Items;
- Investment ROI.
Brand Performance:
- Operation: Sales KPIs, Inventory & Risks management, Retail structure & right system data;
Meet development plan timely;
- Data customers & % return (CRM – drive Service Culture);
- Leadership & People development
