Brand Manager

Responsibilities :
 Market intelligence from farmer level to dealer level 2 and level 1 based on bottom up process.
 To oversee all marketing, advertising and promotional activities.
 To be responsible for developing and maintaining marketing strategies to meet agreed company objectives including accurate product pricing policies.
 To analyze customer research, market conditions, and competitor products/activities to identify needs and wants from customers as well as to grab the market opportunities.
Work activities :
 Maintaining absolute confidentiality on all company related matters and discussing with the relevant persons for work purposes only.
 Effective management of marketing executives to achieve desired work objective outcomes.
 Demonstrate leadership when working with subordinates and leading by example.
 Maintaining relevant and up to date levels of technical and practical in-depth knowledge and experience on Map Pacific Singapore’s products as well as competitor’s products.
 To conduct market research in order to identify market requirements for current and future products and make recommendations to the board of management
 Budget management. To deliver all marketing activity within the agreed budget.
 Responsible for the marketing of company products and services to the right market and appropriate customers
 Plan & deploy Marketing campaign/promotion to enhance the Map Pacific Singapore brand to dealers and farmers.
 Respond for Marketing activity (implement and monitor) & effectiveness
 Managing dumping prices through timely market feedback and prompt actions as well as strategies.
 Develop short to mid and mid to long-term visions and strategies of the agrochemical products portfolio while leading the planning and execution of market and brand growth.
 Create and manage import plans for products on an annual and seasonal basis.
 Develop an annual marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives
 To managing the entire product line life cycle from strategic planning to tactical activities
 Maintaining the brand image of Map Pacific Singapore as well as Map Pacific Singapore’s products in the market place
 Maintain professional internal and external relationships that meet company core values.
 To build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity.
 Management of stock inventory to maintain healthy levels of stocks
 Create the demand from Farmer throughout above the line activities.
 To develop and implement a company-wide plan to conduct pull activities as a priority on products, working with all departments for execution.
 Controlling A&P budgets with F&A department in order not to incur A&P-related taxes.
 Demonstrate technical marketing skills and company product knowledge.
 Apply media tools (facebook, youtube, websites…) to foster brand awareness.

 Knowledge and education level:
 Supervisory or management experience, preferably of a sales staff.
 Strong closing skills; - Proven oral, written, telephone and presentation skills. Strong interpersonal skills.
 Skills
 Working knowledge of Pesticide education market segments within an assigned sales regional.
 Graduated in Marketing or Plant protection/ Agriculture/ Economy…
 Abilities :
 Work independently
 Risk management
 Problems solving
 Planning
 Experience : 5 - 6 years in Marketing management

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Cập nhật gần nhất lúc: 2022-04-11 20:02:03