BRAND MANAGER

- People Management & Capability Development: Build the team to work well together; Set up KPIs to evaluate performance; Support staffs to complete their responsibilities; Develop staff talent, with relentless focus on motivating team towards function goals, propose staff training & coaching
- Develop the assigned category and/ or brand marketing plan: monitor market, consumers & competitors to identify opportunities & recommend strategies; forecast volume to develop brand
- Innovation: explore feasibility of potential products which are in-line with company’s strategic focus; research & identify unmet needs to launch new brand / NPD; co-ordinate to implement NPD; plan & execute launching campaign
- Integrated Execution: ensure that marketing efforts (advertising, promotions, sampling, marketing assets, in-store…) are integrated (360 degree) within a consistent overall brand marketing plan
- Monitor plan execution: inconsistency with TH standards. Ensure highest possible quality output from agencies/suppliers via formal documentation of annual agency contracts, transparency reports, briefing process, audits and evaluations
- System Alignment: co-ordinate between external partners and internal departments to ensure the implementation of marketing activities, all aligned with the system. Create appropriate tracking procedures to ensure proper execution of these activities
- Brand Management: define positioning; create marketing programs; establish pricing strategy; build communication strategies; plan activations – promotions to build category connection with consumers. Define marketing DME and proper allocation across the Marketing mix elements to achieve brand profit objectives

- People management skills
- Sales understanding
- Making marketing plan
- Good at communication, presentation & negotiation
- Preferred candidates having 5 years’ experience in the marketing function, 2 years’ experience in the same position – priority in FMCG
- Creative & strategic knowledge
- Problem analysis & solving skills
- BA degree or Post Graduate, Major in Marketing, Business Administration, Economics,…

- Attractive Rewards & Recognition Scheme.
- Competitive salary and bonus are commensurate with the capacity and work experience.
- Bonus 13th month salary, bonus on performance.
- Work in a professional, dynamic environment.
- Participate in the annual teambuilding and tourism activities of the Company, Attend Year-end Staff Party, Company Outing Trip annually.
- Participate in training programs of the Company.
- Social insurance, health insurance, unemployment insurance according to Labor Laws.

Cập nhật gần nhất lúc: 2021-02-20 19:10:10