Brand Manager/ Trưởng phòng Quản lý thương hiệu

Organize, collect and implement the following tasks by brand: analyze and evaluate trends and potential competitors of beverage categories and consumer in the beverage market to propose alternatives
Define strategic goals, position new and existing brands / products of brand incharge to seek new business opportunities with new brands or to grow existing brands in the short, medium and long term to achieve to achieve the strategic goals of the Marketing Division
Build, develop and implement creative ideas - communicate for brands of brand incharge in order to reach consumers in the most impressive way so that they remember advertising, brand benefits; From there, create a buying desire to increase sales volume for the company.
Plan, set goals, identify, allocate resources, set procedures, guide work, train employees, and implement short, medium and long-term strategic actions. Marketing block aims to achieve short, medium and long term strategic goals of the company
Check and analyze the results of Marketing activities of brand incharge with target results, report results, provide necessary information, propose progressive actions
Develop and plan and implement, test, evaluate, analyze, improve by brand incharge: Objectives, strategy (distribution, advertising, pricing, products proposition), 360 communication campaigns for current and new brand/ product positioning , budget for Marketing activities (incl Market research) to increase market share, brand health, output, with reasonable costs, ensure spending is in the approved DMEC / Net Sales index to achieve optimal profit for the company

Proficient in long-term, medium-term, and short-term Marketing strategy (4Ps) and coordinating brand business activities
Implemented creative work and TVC shooting >5 with international creative agencies, understood the role of Account, Ceative Director, Planner, Production House
Has extensive experience in Brand building from strategy to implementation of 360 media campaigns to the market and understand the IMC process
5+ years of brand management experience in FMCG, beverage industry preferred
Manage at least 2 brands in 2 different brand and control the budget independently. In which, 1 brand with very little budget and 1 brand with marketing budget are in the top 10 markets
Good in English

Cập nhật gần nhất lúc: 2022-05-27 14:02:03