Brand Manager

Địa điểm làm việc

➢
180 Nguyễn Văn Trỗi, phường 8, Phú Nhuận, Hồ Chí Minh (Việc làm tại Hồ Chí Minh)

Ngành nghề

Quản Trị Thương Hiệu (Branding) , Truyền Thông/Báo Chí

· Advertising:
Work closely with the all-relevant Agencies and the Team for implementing and monitoring the campaigns efficiencies and effectiveness to ensure targets are achieved.
Lead the development and execution of integrated 360 degrees marketing campaigns of brands/ portfolio in-charge using the most relevant and modern touchpoints, including the development of New Products/ New Brands assigned by Marketing Manager
Develop, Implement, and Monitor Media Strategy Plan of all SM Brand Portfolios
· Market-wide Brand & Channel-wide Programs:
Explore other innovative Marketing program initiatives to reinforce brand image, Brand event Management, & BTL promotion campaign to enhance brand exposure and manage the assigned budget in both On & Off premise, under the platform of IMC Plan
· Market Analysis
Identify and work-out relevant consumer and shopper insights
Monitor and track brands market share & performance to identify risks & opportunities. Evaluate research finding on competitor analysis and brand performance to identify problem and potential market, and prepare business review report on regular basis
· Products/ Packaging
Continuously look for products/ packaging alternatives to improve brand image and cost efficiency.
Monitor Market Needs and Trends, identify and upgrade primary and secondary packaging and make
recommendation on design, if any, to Line Reporter
· Promotion
Provide the support to Brand Integrated Campaign, event management & BTL promotion campaign to enhance the Brand Exposure
Assist Trade Team in developing Trade Framework Plan trade and as well as merchandising under the Brand Platform
· As a supervisory/ managerial level staff, take every initiative and effort to ensure safe and healthy workplace via:
Prompt reporting, investigation and taking corrective actions in case of an accident/incident happened
Monitoring of the safety performance of contractors and suppliers, if any
Effective and consistent running/attending of the safety group meetings
Communicating latest legislation updates, if there is
Participating in all safety programs and fire drills

Cập nhật gần nhất lúc: 2022-11-04 17:52:04