Overall:
The Brand Marketing Manager will be build a brand guidline for POS Project and ensures the efficient execution of business plans in order to meet future brand expectations and targets. The Brand Manager also takes part in the development of short-term tactical Sales and Brand Management marketing plans. The Brand Marketing Manager ensures brand integrity by guiding efforts across multiple channels and functions. He/she supports the development and execution of offline/traditional, digital, and paid social advertising programs for the business.
Key Responsibilities/Duties:
* Other Duties: The Brand Marketing Manager also performs other tasks as designated by Strategy Director.
* Strategy: The Brand Marketing Manager plays part in the development of the brand marketing strategies in order to establish strategic direction and program positioning. In this capacity, the Brand Marketing Manger develops marketing partnerships with retailers, media partners, and other external partners in an attempt to broaden the reach of the business’s brand messaging. He/she also plays part in the development and execution of paid social programs on self-service advertising platforms inclusive of Google AdWords, Facebook, YouTube... along with supporting the brand’s paid media programs. At this capacity, the Brand Marketing Manager also contributes to the development and execution of all ground events, promotions, and stunts for the business/brand.
* Management: The Brand Marketing Manager also plays a managerial role in the production process for all offline marketing materials, for example, technical specs, project timelines, and so forth. The Brand Marketing Manager is tasked with the maintenance of the lower department’s operational production budget, ensuring that there is a continuous effective and economical allocation of resources. He/she also supervises multiple external agencies in developing creative advertising, high-impact promotions, and media planning, for example, viral/guerilla marketing and event sponsorship. The Brand Marketing Manager additionally manages media timelines and executes plans across all media channels, that is, TV, Social, Radio, and Print etc. The Brand Marketing Manager strikes a balance in ensuring all branding and key information strategies are in line with overall business strategy without compromising the brand’s integrity.
* Analytics: The Brand Marketing Manager also plays an analytical role where he conducts research and analyses, translating campaign performance into communication documents and reports, which are distributed to senior brand marketing management and key stakeholders. Some of these documents are marketing briefs, competitive analyses, campaign recap decks, and so forth. At this capacity, the Brand Marketing Manager also track spending on all media campaigns for the purpose of ensuring that brand marketing efforts always stay within the allocated budget. Here, the Brand Marketing Manager actualizes cost reports per project at the completion of each brand marketing campaign. He/she prepares account management, expenditure, progress, and other related reports. Additionally, the Brand Marketing Manager, reviews targeted spends and makes real-time adjustments in order to optimize brand marketing campaign performance. The Brand Marketing Manager is also responsible of the translation of key research reports into strategic recommendations, which he/she forwards to the Strategy Director and Business Development Director for further refinement and consideration.
*Knowledge and Opportunity: The Brand Marketing Manager also conducts regular and consistent research and keeps the business and the brand marketing department informed on best practices and the latest trends in brand marketing that ensure that the business does not lag behind of its competition and also in order to provide growth opportunity for the brand by capitalizing on the acquisition potential that alternative branding strategies/approaches may hold. At this capacity, the Brand Marketing Manager ensures that the product maintains a consistent tone that is relevant to the business’s brand and the consumers, solidifying the brand identity by ensuring consistent, on-time and accurate development, delivery, and assets running for each brand marketing campaign.
* Collaboration: The role of the Brand Marketing Manager is not entirely independent. The Brand Marketing Manager works closely with Strategy Director and Business Development Director, that is, the Strategy Director and Business Development Director in reviewing and approving all branded elements for advertising and launch materials inclusive of printed collateral, product packaging, online assets, launch toolkits, product logos, and videos. In this collaboration, he/she also provides feedback and insight on the performance of program campaigns and relays them for further strategic development and solution formulation. The Brand Marketing Manager also serves as a collaborative partner and liaison between all internal product departments in ensuring integrated campaigns and cohesive strategies. He/she is also tasked with collaborating with external partners in ensuring that all media plans are aligned with the business’s values and goals, are executed on-time and on-budget.
Benefits:
*** Top 2 benefits:
- Very competitive remuneration package
- Flexible working environment
"Why you&039;ll love working here": Being a Alliex-er, you are offered:
- Onsite opportunities in Korea and other countries since we’re global team
- 13th-month salary and attractive performance bonus.
- Sponsored training and self-development opportunities
- Healthcare benefits
- Top-tier salary with flexible review. You can raise the request once you think you’re competent to get the change after every 1 year of working.
- Team building, tea time with full of tea and coffee