Brand Marketing Manager

As a Brand Marketing Manager, the jobholder will cover the following duties and responsibilities:
•Understanding consumers’ Insights
Making market research
Update Media landscape and trends to maximize the investment and effectiveness
Manage Brand positioning vs. competitors
•Brand equity/communication
Work with relevant agencies for developing and implementing the communication plan
Integrate the brand positioning across all the elements of the Marketing mix for both ATL and BTL
Coordinate with Corporate Marketing functions to align on global campaigns and new production/innovation launches
•Business Management & Innovation
Define media channel mix and efficient price positioning to extend brand awareness on potential market/ categories.
Share market understanding with top management and explore the opportunities for building brand leadership through assigned categories
Align with the other Business functions to ensure timely and effective launch
Manage above-the-line Marketing budget effectively and efficiently
Develop and manage eCommerce.
•Digital channel management and eCommerce
Develop the eCommerce channel, working both with internal and external partners
Manage Digital marketing strategies (in line with overall budget and business objective) and execution
Closely monitor performance of Digital channels in driving sales
Work with Global eCommerce team to build Global eCommerce capabilities
•Team management
Manage and develop brand team for great team spirit and environment
Leverage employee skills for high efficiency
Training and coaching for team members

•Fluency in English
•Presentation skills, planning, communicating, creating, and implementing
•Ability to analyze data and derive conclusions/implications
•Good communication and organizational skills, team-working skill
•University degree, major in Marketing, business administration or foreign trade
•At least 5 years of experience at the same position in Marketing Field.
•Category: FMCG, Electronic Appliances
•Knowledge of local market and consumer’s behavior
•Multitasking, people and team oriented, ‘Can do” attitude