POP plan:
Study internal and market data, align with Brand strategy to develop POP Plan
Coordinate with Sales team to ensure POP Plan align with Customer strategy and can achieve Sales BGT
Ensure MOIT registration for all Promotion, Display activities
Ensure the cost of all Promotions, Display align with the Expense BGT
Marketing campaign:
Coordinate with Sales team to ensure the appropriate Sales Forecast, prepare all the sales tools support sales to sell campaign products
Prepare all the sales tools support sales to sell campaign products
Ensure stock, promotion setting in the system before sell in date
Monitor the progress in data and genba to have the countermeasure in appropriate time
Trade promotion:
Monitor to ensure Trade promotion align with the Master Plan
Monitor data and Genba to ensure the application and the result
Sales Forecast:
Check monthly Sales forecast from Sales to ensure the accurancy and align with the Master Plan, New product Plan
POSM:
Study, coordinate with Sales team, MK and Factory to develop, pilot and deploy in the market,
Ensure the cost of Production and Display fee align with the BGT
Monitor the progress to ensure the progress of sell in plan
Monitor in data and genba to check the effectiveness and have countermeasure ontime
Create Display guideline for Sales to apply in the market
Check, update the price to do Price list for Sales team
New launching:
Create and monitor the critical path to ensure the new launching on time in full
Discontinue:
Check, monitor the stock and Sales Forecast with PD, factory to minimize Write off cost and ensure the launching plan
Propose the countermeasure if needed to clear stock
Genba:
Go to market weekly to monitor all the activities at the shopfront
Propose the countermeasure in appropriate time
Report:
Report monthly about Market, Sales result, Distribution, Display, Promotion, POSM and Market information (Display tool, Discontinue, New launching if have)
Report any issue if happen ASAP
Others:
Create, update Product Knowledge
Support training Product knowledge for Sales team
Support to conduct Event for Sales Briefing when launching
Create, support to create the effetive process for smooth operation