Category Development Manager - Modern Trade (Visibility)

As the Category Development Manager (Visibilities), you are reporting to Head of MOFT Channel and be responsible to deliver the premium looks for HVN images in Modern Trade across channel
Key Responsibilities:
• Deliver game-changing in visibilities & images for HVN in MOFT
• Leverage brand – category - channel strategies & understandings to:
Define priority segments and classify in-store marketing mix impacts & influences
Define right visibilities – right investments by accounts by regions to meet and increase shopper demands
• Identify key growth drivers for Beer and Beyond Beer category in Modern Trade and define strategies to capture those drivers in Joint Business Plans with Customers (in collaboration with Channel team and Customer team)
• Develop and propose the in-store vision of success for the channel. Support its implementation and continuously review the effectiveness of our in-store actions.
• Develop commercial proposition presentation through selling stories to support in-store initiatives
• Overseeing the planning and implementation of merchandising strategies
• Preparing annual and quarterly budgets and presenting them to the relevant stakeholders
• Creating eye-catching store layouts that showcase the brand and aesthetic of the company, to re-inforce leading position of our HVN in categories
• Driving Captaincy Category concepts in key customers/stores via shoppers understandings & research
• Managing & following up with company process and agency to ensure the best delivering in quality & timing
• Develop powerful Playbooks & PicoS (picture of success) to guide sales team deliver instore excellence execution via: Homeshelf – Offshelfs – Campaigns – Events. In charge of Standard Planogram guideline across channels.

• Experienced in FMCG in Trade marketing, Customer Development
• Good analytical and presentation skills
• Must be creative and detail orientated.
• Must be creative, having sense of “Art/Design”, understanding about production materials
• Bachelor or master’s degree, preferable in business/marketing
• A background in marketing, communications, and/or design is preferred
• Good command in English both spoken & written
• Good interpersonal and communication skills
• Good English communication
• Having experience in visibilities/merchandising are preferred

18 days

E-learning

laptop

Cập nhật gần nhất lúc: 2022-09-29 14:22:04