Category Marketing Senior Executive

As a senior category marketing executive, you will be responsible for:

Campaign Planning and Execution (40% workload)

• Brainstorm, plan and manage monthly, quarterly, annual campaigns for your in charged category with clear objective and target.


• Keep oversight on campaigns and make necessary adjustments so as to achieve maximum efficiency.


• Propose initiatives for category development in terms of (communication strategy, brand partnership strategy, promotion scheme, etc.)


• Conceptualize and develop interesting, relevant campaigns for Tiki’s customers with delightful user experience through desktop, mobile site, and apps interface to achieve conversion.


• Collaborate with internal and external stakeholders for campaign execution.


• Continue refine and revamp campaign planning and execution processes.


• Work closely with brand partnership, online marketing, engineering and design leadership teams to drive aspects of campaign planning, channel optimization, as well as catalogue, landing and store page launches.


• Manage onsite ownership (Look-and-feel, attributes, filtering, features, content, and banners) of Tiki’s Homepage.


• Use performance tracking, reporting and optimizing campaign performance.


• Ensure exposure to different online marketing channels (Google ads, Facebook ads, social media, affiliates, & CRM pushes) effectively.

Brand Partnership (40% workload)

• Meet up with partners, explain in details brand partnership package of Tiki and discuss for investment from partners.


• Create and implement co-branding marketing plan with partners to develop effective co-marketing opportunities and branding integrations/activations in coordination with the Commercial Team, Online Marketing Team, PR- Branding team, etc.


• Arrange and execute onsite resource package and page decoration for in charged brand partnerships campaigns.


• Keep oversight on campaigns and make necessary adjustments so as to achieve maximum efficiency.


• Conduct final report, send to partners and respond to partner’s inquiries if any.

Onsite Merchandise (20% workload)

• Manage full onsite arrangement for Tiki’s Homepage (Look-and-feel, attributes, filtering, features, content, and banners).


• Create campaign governance and resource allocation criteria.


• Ensure page decoration and banner production is aligned with all categories and campaigns.


• Arrange and execute of onsite resource package and page decoration for the campaign.

Background:

• Bachelor’s degree in Business, Marketing or a related field required.


• Good knowledge of MS Office (specifically MS Excel) 


• Experience of 2 or more years in marketing (experience in e-commerce is a plus but not required).


• Working experience from the retail organization/brand team/account management in agency is a plus but not required.

Professional & Soft Skills:

• Strong analytical and project management skills.


• Basic knowledge of performance marketing is required. 


• Good English written and verbal communication skills.


• Must be flexible for overtime working and have enthusiasm for teamwork and fast-paced environments.


• Independent, proactive and critical thinking skills.


• Detail-oriented and passionate to work quickly/efficiently to meet deadlines.