Channel Development Executive - Traditional Trade

Role:

• Owner of implementation channel plan for Traditional Trade (TT) channel and delivery ready-to-execute tools for field execution to support business growth.
• Generate shoppers/customer insights of TT to support for category development team for stronger strategic planning

Accountabilities:

• Provide input into channel planning of initiatives to be executed at the designated channel in terms of budget, timing, allocation, mechanics to ensure the feasibility and effectiveness of these initiatives
• Work with sales team as well as to 3P implement the initiatives in the channel
• Ensure excellence POP communication platform to support marketing initiatives
• Conduct regular work*with Sales team to have in-depth customer insights for the designated channel (2 field works/week)
• Tracking & monitoring the channel activities to ensure operation smoothly
• Managing effectively budget in each program
• Work with Procurement/agencies/suppliers to purchase POSM, TOT, services…& ensure OTIF delivery
• Ensuring upload PR on time & tracking POSM/Service delivery at all channels
• Bring in innovation in term of physical design of TOT/POSM to improve SPVB’s competitiveness at the designated channel
• Generate & provide channel/customer insight or market movement/competitors
• Other tasks is assigned by Channel Development Manager – TT channel

• University degree in any disciplines. 
• At least 02 years of work experience in Sales/ Marketing/ Trade Marketing, FMCG preferred.
• Trade Marketing knowledge and understanding of retailer/shopper behavior/insights.
• Analysis skill. Able to translate from data into insights.
• Good communication, influencing. 
• Leadership, proactive and result-oriented
• Competent English
• Computer skill – Excel, Power Point