CHANNEL DEVELOPMENT MANAGER

- To lead and develop the Channel Strategy Development Process (BWC) to create and embed 3 Years Strategy for sustainable profitable growth of the portfolio and brands by channel.
- To lead and manage Trade Census Data for Trade MKT Strategies and Programme Development.
- To lead the Brand Channels Review.
- To lead and set Execution KPIs to ensure Effective Execution & Tracking of Channel Activation to successfully translating brand value into volume.
- To lead and develop 12 Month Channel Activity Planning with clearly defined objectives and KPIs that support 3 year activity program and category activation platforms in priority channels.
- To lead and develop the Shopper Insight Programme (base on Shopper Research and internal inputs) to understand shopper/on trade consumer motivations, drivers and barriers to ensure successfully influence shopper/on trade consumer at POP through Channel Activation
- To develop TME Budget and manage expenditures to agreed levels. To review Annual Plans
- To lead and develop New Channel and Channel Initiatives to meet market/consumer changes.

Hình thức: Nhân viên chính thức

Du Lịch
Thưởng
Chế độ nghỉ phép
Du lịch nước ngoài
Đào tạo
Bảo hiểm theo quy định
Chăm sóc sức khỏe
Phụ cấp
Máy tính xách tay
Tăng lương
Công tác phí

Cập nhật gần nhất lúc: 2021-02-22 11:10:02