What Joining the Team Means
• The Channel Marketing Manager is responsible for driving readiness and execution within key channels, partners and segments to build fans and impact presence, advocacy, sell-out and sell-through in Vietnam. The Channel Marketing Manager localizes Channel & Device Marketing plans based on worldwide guidance that address Category priorities for Windows, Office and Accessories and support retail partners, channels and commercial segments. Leveraging visual merchandising, digital, labor, evangelism and demo tactics to support product launches, seasonal and promotional campaigns, the Channel Marketing Manager will deploy and adjust these tactics based on performance, current inventory position, market/partner/channel needs and competitive activity.
• By joining the Channel & Device Marketing team, you’ll work closely with Category Marketing, Channel and Device Sales to drive go-to-market execution plan for an exciting product and service portfolio that only continues to grow. As part of a larger regional team, you’ll have the opportunity to share learnings and best practices with other markets and leverage the larger regional infrastructure for execution support and platforms.
• As a leader of all Consumer Channel Marketing executions, this role will continue to hone their expertise across tactics and have the opportunity to be on the cutting edge of our analytics work that is helping us identify how tactics perform and how we can optimize our plans, store by store, partner by partner.
• Working closely with partners and customers, what’s powerful about this role is the ability to help our partners transform – whether that be enabling new capabilities in digital, creating a point-of-experience in-store or building new channel/segment opportunities. At the same time, this role works closely with our device sales and marketing teams to drive a holistic and aligned experience for consumer audiences in the country.
• We need proven leaders with deep retail marketing and execution experience to manage all aspects of marketing programs, including managing and driving accountability for our extended Partner Activation & Readiness team, education and marketing for retail pros, and cultivating relationships with key retailers and store managers to drive sell-through impact and brand advocacy.
The Impact You’ll Be Making
Drive readiness, lead execution and build fans by leveraging Channel Marketing strategies and tactics effectively and efficiently:
• Strategic Business Planning: Create short, medium and long-term marketing execution plans that maintain channel momentum and profitability through the product life cycle and are tailored to account, partner and segment needs.
• Shopping/Partner Experiences: Ability to localize and execute an Modern Life experiences using digital, visual merchandising, demo, evangelism & labor tactics.
• Partner Centricity & Relationship-building: Act as a trusted advisor to the retailer/partner building credibility and impact and influence to help land key priorities.
• Execution Excellence: Deliver against timelines, budgets, and scorecards while also capitalizing on innovation opportunities.
• Analytics and Insights: Analyze performance results against execution activities to identify causals, opportunities and action plans. Incorporate key insights from accounts to drive informed marketing action plans.
• Consultative Leadership: Work across channel sales, category and device sales to maximize investments and synergy across tactics.
• Team & Community Leadership: Manage teams across accounts, partners and disciplines.
• Evangelism Planning & Execution Excellence: Leverage worldwide assets and platforms to build develop a community of Retail pros – this includes online, in-person and in-store engagement. Tactics could include online training, social campaigns, in-person group training, livestreaming and incentives.
• Partner Readiness: Ensure partners are well-versed on product stories/demos/value propositions, drive execution excellence in-store with a strong focus on merchandising fundamentals with displays and product presence and act as the face of the brand to drive sellout and sell-through with consumers/partners.
• Partner insights: Use learnings to influence the sales motion in Thailand and at the store/reseller level. Collect and package insights from partners/OEMs/channels, consumers and Retail Pros to help inform execution and enhance positioning, presence and conversion.
