Mô tả công việc
Manage P&P
· Resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities.
· Ensure the approved Marketing Budget is allocated toward optimizing utilization of funds in raising awareness and promoting sell-through for relevant suppliers&039; brands.
· Take ownership in driving KPIs of brands in charges (sales, distribution, visibility, inventory, forecast accuracy, A&P management, EBIT, and etc...)
· Continuously strengthen mutually beneficial trading relationship with our clients through enhancing value and meeting agreed objectives.
Business Management:
· Sales forecast, distribution and business/trade activity planning - annually master forecast and quarterly, monthly action and/or revised planning (degree of details varies among principals)
· Interaction with principal&039;s representatives to provide service, information upon principal&039;s requirement within the distributorship agreement.
· Liaise closely with clients to secure full or partial activities funding for ad-hoc activities.
· Fully utilize the Regionally Aligned Brand Planning templates for all clients
· Work closely with Sales team on retailer trading terms negotiation to ensure trade investments and expected sales returns in line with delivering department profit objectives.
· Ensure all marketing activities are within allocated A&P budget determined for relevant agencies.
· Ensure pre-financing of marketing activities on behalf of client are recovered within agreed terms.
· Conduct business review presentation; provide consolidation of sales/ distribution reports (monthly or ad-hoc) and spending/ fund reports.
Product Management:
· Provide listing standards for the various distribution channels taking into account product relevance, sales potential, entry cost (listing), market return risks, etc.
· Prepare and conduct product training if any
· Play a strategic role in ensuring range and product selection meets market trends and requirements.
· Work with clients to define pricing strategy
· Monitor the brands proactive approach towards consumer tastes and preferences at the local level.
· Conduct financial feasibility study of promotion activities to ensure in line with profit objectives
· Market research on pricing, competitor information
Sales/distribution/product management
· Distribution penetration/ expansion action planning. Launch planning, pipeline planning, sales training for new product launch. Field check.
· Sales target and distribution target break down (after finalizing with principal and getting agreement from sales heads) by SKU by month and by region/ channel. Monthly reviewing for revision if necessary, then sending sales teams a confirmation.
· Prepare weekly, monthly sales/distribution reports and other report if any and send to company&039;s clients on request.
· Manage Promoters team if any
· Monthly sales, distribution update report. Promotion planning and its memo released/ system installed for execution. Its execution/ revaluation monitoring
Supply chain and logistic coordination:
· Monitor stock level and forecast accuracy by SKU as per distribution contract
· Conduct stock certification at warehouses to verify and manage stock status
· Coordinate with warehouse team for planning and executing promotion packing in line with promotion scheme.
· Work with SCM team to forecast and issue PO on a monthly basis and subject to lead time, stock level of each SKU.
· Stock shelf-life control and taking quick action for bad stock (close-to-expiry) off all warehouses
· Ensure trade returns are managed within contractual agreements
Others:
· Other projects assigned by Assistant Director, Client Management from time to time
· Conduct or make available scheduled product training to internal and external customers
· Assist in all others duties as directed from superior from time to time
· Participate and support any teamwork activities
