Commercial Analyst (8 Months)

- Prepare and provide strategic analysis to make sure investment is justified and fast correction if not effective
- Prepare and provide industry analysis
- Industry performance (competitors vs. KO) from Nielsen RMS database
- To identify weakness of competitor, opportunities for growth
- Reviewing internal performance
- To identify area of improvement
- Help CLT and RCM make decision to tackle competitor movement, revert declined trends
- Tactical regional activation review (each region around 10 activation each month) – total cost $1.4M/ month
- Key partner with Marketing team & channel manager – GROCERY
- Windows effectiveness: 6 windows each year – total cost $3M / month
- Channel insights workshop
- Other advance analysis for CLT and commercial.