PURPOSE OF ROLE:
Manage commercial data, tools and process to support GBUs (Prescription portfolio, Vaccines & Consumer Healthcare portfolio) and other internal customers in business decision making by:
•Closely working with all stakeholders such as ITS, GBUs, SFE in target setting process, sales allocation process, ensure territory alignment information completely being in place on time in system
•Creating analytics to help improve the strategy and tactics of the marketing & sales organization
•Coordinating with ITS to ensure all commercial systems and tools stably working for user’s operation while taking responsibility for system evolvement as well
KEY OBJECTIVES:
1. Commercial data management: Design, manage and continuously refine the below processes:
•Sales OUT data management process, responsible for sales data collection, data cleansing, data mapping and loading into the system
•To ensure sales allocation accurately and on time into territory alignment. Ensure the data is ready for performance tracking, incentive calculation, etc.
•Master data management process, responsible for processing the request of newly add, modify, delete and merge of HCO/HCP information to ensure every record of the master data is accurate, up-to-date, unique, and integrate.
2. Sales Force Automation: Maintain and upgrade tools for sales force productivity improvement:
•Own CRM at local level. Ensure CRM to be implemented in accordance with Global & local requirements. Work closely with SFE and GBU to ensure territory alignment updated on time. Enhance usage of CRM and understand customer needs to adapt the it accordingly
•Develop territory management, sales target, HCO/HCO management tools
•Own sales reporting tool for field force at local level. Work closely with SFE and GBU to ensure territory alignment updated on time. Enhance usage of sales reporting tool for field force and understand customer needs to adapt the it accordingly
3. Business Analytics: Structure and implement the standard sales out reporting:
•Create and constantly upgrade different tools/dashboards/report for Performance Analysis, encompassing Sales Force Efforts, Internal Sales Parameters & External Market Indicators
•Increase usage of existing tool and identify reports that should be stops without impaction business need
4. Develop team: Provide opportunity for the team to be developed
•Be a role model for the team
•Increase the productivity of the team
•Delegate for relevant task and empower for critical ones
5. Attitude:
•Simplify process without impact business needs
•Timely response to customer with a high sense of accountability
•Can do attitude and suggesting alternative for the company when request not practical or better option are possible