Execute the school communications content strategy across all school communication channels including News & Blogs, social media and website.
- Manage the creation and maintenance of blog categories and authors.
- Engage with academic staff throughout the school to collect news and updates from the classroom and from offsite trips, events and activities.
- Monitor web traffic using Google Analytics and other necessary tools, and conduct analysis to ensure to help improve the digital marketing communications.
- Oversee all ad hoc logistical and news communication for the school, ensuring consistency and appropriate frequency in communication.
- Work with Marketing Manager to ensure all content is search engine optimized.
- Draw down the global News items and amplify with local stories to ensure a continuous stream of interesting and relevant updates about the school and Nord Anglia Education.
- Manage and maintain the school blog, executing the content strategy to optimise engagement with target readership and ensure that new content is published in a timely fashion.
- Support the MAC team through attendance at school recruitment events.
- Managing the current website content, updating content as appropriate through the CMS and optimising website across all pages.
Build the school online community through social media, driving both followers and engagement (shares and comments)
- Ensure that the school&039;s visual identity, brand character and tonality is brought to life across all social media.
- With guidance from the Marketing and PR Manager & School DAM, respond to all social media questions or comments directed at the school within 24 hours during the working week.
- Spend quality time each day/week around the school, capturing formal events and the day to day life within the school. Aim to get content out on social media during the same day the images were taken.
- Draw down the social media channel strategy from global and ensure that each school social media channel is used appropriately for the target audience
- Monitor key social media metrics on a weekly basis and share across the MAC team and wider school. Actively work to develop content that drives the &039;conversation&039; and generates engagement from the school community through shares and comments.
- With the marketing and PR Manager and DAM, develop an appropriate engagement strategy for each social media channel (frequency and type of posts, use of paid versus unpaid activity etc.).
- Develop, manage and monitor a plan for increasing school reviews, on platforms such as Google Reviews and Facebook.
- Work towards an agreed target regarding number of posts per day on each social media channel in use by the school.
Ensure that all current parents are kept up to date on school news and information.
- Manage the coordination and written content of the school &039;Spotlight&039; magazine.
- Co-ordinate across the various school departments to understand the breadth of parent communications, and keep a finger on the pulse to understand from parents what is working and not working. Provide clear feedback. to the academic team to enable improvement.
- Tracking CTR and Opening Rate on a weekly basis and communicate to all relevant stakeholders, using data to optimize what resonates with the target audience.
- Regularly review the quality of this collateral providing timely appreciative and constructive feedback.
- Provide guidance for school colleagues for written communication sich as blogs, weekly newsletters and weekly update articles to raise awareness of school activities.
- Support the academic teams in delivering weekly updates ensuring best practice and in keeping with the school&039;s visual identity, brand character and tonality. Cascade via Mailchimp or equivalent.
Support the Marketing and PR Officer when required with Photography and videography repository for the school, ensuring the highest standards are adhered to in line with global guidelines and school aesthetic quality.
- Lead on the live-streaming of school events that are to broadcasted and livestreamed to a wider audience
- Basic editing of videos for a variety of platforms including events, social media and for website
- Develop own photography, videography and editing skills, drawing on regional and global expertise.
- Taking photography and videography around the school and during school events and activities during both the academic day, Co-Curricular activities and special events, including after school and weekends.
Other
- Act as a role-model to other members of the MAC Team.
- Provide both constructive and appreciative feedback both unprompted and when asked.
- Take ownership for personal development and works with Marketing and PR Manager to develop and implement a focused and straightforward Personal Development Plan.
- May be required to perform other assignments, as necessary, including attending events and activities out of normal working hours.
- Take ownership for requesting feedback from others in a timely fashion.
- Support the Marketing & PR Manager and DAM to develop a culture where the school engages as one and works to ensure admissions is a whole school responsibility.
- Contribute to the sharing of best practice in communications across the MAC school team, region and group.
