Communication Partnership Specialist

Functional Objective:
Report to: Communication Manager
Working between internal teams and partners, he/she is responsible for co-planning, development and management of an effective partnership strategy with the aim of reaching the target brand’s equity, relevance, and leads generation from initiatives supported.
We are looking for a bright, enthusiastic Partnerships Specialist who is full of ideas and broad network of contacts to ensure commercial and strategic relationships with FLG’s key media and influencer partners.
Key Responsibilities:
➢ Manage the media spent budget
➢ Management of all paid media and partnerships to deliver against the business&039;s sales and brand objective.
➢ Identify new and evaluate existing partnership opportunities: to strategically lead the development of coordinated acquisition activity that drive leads and conversion.
➢ Develop a targeted media strategy for multiple segments across the entire business
➢ Uncover partner growth goals to deliver a great experience to our partners when working with our organization - you will represent our brand and be our partners’ liaison internally.
❖ 40% Upgrade Media Partnerships & Realize Exposure Opportunities
❖ 40% KOL/influencer Partnership:
➢ Maintain frequent contact and create real intimacy between the brand and KOLs/ influencers (remember birthdays, lifestyle or acknowledge milestones that they share on social media) to ensure positive endorsement for our products and services.
➢ Establish & maintain relationship with KOLs/influencer to increase our visibility, engagement, sentiment, and realize the full potential benefits of collaboration.
➢ Track and evaluate campaign performance
➢ Continually evaluate every aspect of the partnership, from campaign performance to the way the KOL plays off the brand.
➢ Choose KOLs and their promotional platforms appropriately to match our brand voice and maximize engagement.
➢ Involve in ideation/creation of MKT campaign in acquiring & optimizing KOL/influencers
➢ Build trackability into each influencer marketing campaigns
❖ 20% Research, Execution & Optimization:
➢ Stay up-to-date with current technologies, best practices, market trends and strategy in Marketing/PR communication.
➢ Communicate creative ideas clearly and research for new business pitches when required.
➢ Research on current benchmark trends and audience insight.
➢ Collaborate with Top Management and other relative departments to align our internal goals with new and existing partner relationships;
➢ Ensures that all personnel understand the importance of the Partnership Strategy and how it relates to them, and that they are fully involved in its implementation;
➢ Take initiative to mitigate brand damage during a crisis (if have)
Key Performance Indicators (KPIs):
He/she contributes to the company’s top and bottom line by:
• Research partners, identify key players and generate interest.
• Keep a great ongoing relationships with current media & influencer partners and offer new ways to grow the partnership, including co-created/co-branded content, lead sharing and affiliate programs;
• Creating roadmaps, laying down clear action plans and managing day-to-day execution of those plans by coordinating between internal and partner teams;
• Negotiate and finalize deals in accordance with company’s contract guidelines and policies;

● Results driven character. Process focused with a tireless focus on output quality
● Meticulous (precise and care to details), proactive, and willing-to-learn. Well planned, good at influencing skill and ability to work across functions
● University graduate (Major in Marketing/ Media/ Communications/ Business is preferable)
● Strong commercial sense, with proven ability to achieve working outcomes
● English and Vietnamese fluency
● Ability to bring divergent ideas to create new and innovative solutions
● Skills: Communication skill, Negotiation skill, Problem-solving skill
● Excellent inter-personal skills, and ability to maintain strong relationships, strong cross-cultural skills and versatility in dealing with different types of partnership.

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Cập nhật gần nhất lúc: 2022-06-18 20:42:03