Copywriter

Job Purpose
We are looking for a passionate copywriter who love to be a storyteller/story-seller and deeply understand the relationship between the brand and its consumers and evolving this through both online and offline content. Copy is your comfort-zone, but you've got a well-rounded knowledge of the broader industry—social media, usability, online marketing, and traditional advertising. This role will take over of the entire content creation process, from conducting the requisite research to drafting the assigned amount of output according to established quality standards.
Key Accountabilities
•Create Vietnamese/English content for each specific advertising/campaign/product
•Develop ideas and content for content hubs, external/internal publications on multiple platforms, such as articles in press, websites, email marketing, social media platforms and blogs…
•Summarize and compile documents that need to be revamped, then participate in the revamping according to RBG's needs
•Organize writing schedules to complete drafts of content or finished projects within deadlines
•Adopt and develop brand’s voice & tone across various mediums and channels, based on understanding of target customer requirements, products, business goals and relevant content/branding principles
•Update, research about competitors' content deployment directions, propose content ideas that suit customer insights, social trends and banking industry