CRO Specialist

The CRO Specialist plays a critical role in managing the execution of website projects and landing pages for lead generation, as well as eCommerce sales. This person will report to the Marketing Manager, and this role will involve collaboration with all departments including project management, content, marketing, IT, executives, design, and other vendors.
JOB DESCRIPTION:
In this role, you will really make an impact as you get to look at the customer journey and identify areas for improvement. The CRO Specialist will own the A/B testing process, web insights and analytics.
• Create design, content and development guidelines based on findings from winning tests
• Stay on top of Conversion Rate Optimization trends, new tools, and best practices
• Increase engagement and conversion rate of our client websites through A/B testing
• Collaborate with internal and external departments to create implementation plans the A/B tests
• Design, build and execute split testing, multivariate testing and other testing approaches for websites and landing pages
• Produce and present testing roadmap and CRO performance reports
• Use analytics platforms and other tools to monitor and analyze the outcomes from the tests
• Use data to drive plans: perform ROI analysis and drive decisions on opportunities and marketing/conversion effectiveness

JOB REQUIREMENTS:
• Must have the ability to manage multiple projects in a fast-paced, deadline-driven environment
• Solid understanding of statistical significance when analyzing experiment results
• Expertise in using web analytics and sales data to drive decisions, identify opportunities for improvement, and to validate the success of key site changes/enhancements
• Fluent in English
• Proficiency in using Google Analytics, Google Optimize, Optimizely, VWO or other website analytics optimization tools
• Four-year college degree required in Marketing, UX Design, Analytics, or related course of study
• 5+ years of experience with website and e-Commerce

Attractive salary package

Hybrid working mode

Signing bonus for IT related posts

Cập nhật gần nhất lúc: 2022-11-27 09:32:04