Customer Strategy & Planning Assistant Manager

Lead the development and implementation of trade category plan for assigned channel:
Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels
Ensure sales team to execute the most efficient JBP and trade spends
Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
Match brand objectives with customer/market needs
Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
Work with field sales team to ensure excellence in in- store activation
Work out monthly rolling forecast for assigned channel:
Prepare promotion sell- out volume with attention to market intelligence information
Prepare input for brand and build incremental sales volume
Co- work with marketing team in launch/ re- launch and consumer promotion activities:
In charge of in- store POSM design, briefing POSM/Activation team for production and installation in store
Allocate promotion volume to assigned channel/ customers in charge
Work out the brief for BTL agencies and sales team
Co- work with Shopper Marketing team in developing and executing category/ schematic shopper promotions:
Conduct ROI and post- promotion evaluation
Lead scheme proposal and execution
Follow up with POSM production gift sourcing and delivery to stores OTIF
Lead the communication to internal and external stakeholders on the scheme

Financial understanding
Result Oriented
Bachelor Degree
Customer Management experience in focus account crucial.
Knowledge of business and management principles.
Interpersonal Skill, good analytical skills
Other relevant experience in Brand Development, or Category Management beneficial

Cập nhật gần nhất lúc: 2023-06-01 18:10:09