Customer Strategy & Planning Manager

Lead the development and implementation of trade category plan for assigned channel:
Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
Work with field sales team to ensure excellence in in- store activatio
Match brand objectives with customer/market needs
Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels
Ensure sales team to execute the most efficient JBP and trade spends
Work out monthly rolling forecast for assigned channel:
Prepare input for brand and build incremental sales volume
Prepare promotion sell- out volume with attention to market intelligence information
Co- work with marketing team in launch/ re- launch and consumer promotion activities:
In charge of in- store POSM design, briefing POSM/Activation team for production and installation in store
Work out the brief for BTL agencies and sales team
Allocate promotion volume to assigned channel/ customers in charge
Co- work with Shopper Marketing team in developing and executing category/ schematic shopper promotions:
Lead scheme proposal and execution
Lead the communication to internal and external stakeholders on the scheme
Conduct ROI and post- promotion evaluation
Follow up with POSM production gift sourcing and delivery to stores OTIF

Growth mindset, strong analytic skill & result- oriented.
At least 2- 3 years experiences with CSP/ Trade Marketing managing level
English working proficiency
Strong both channel, category development & data analyst

Cập nhật gần nhất lúc: 2023-06-01 18:10:10