Deputy Sales & Marketing General Director

MARKETING AREA:

- Lead to develop a holistic marketing strategy

- Ensure all strategic initiatives and new product development meets overall profitability targets.

- Lead in planning, developing, executing and evaluating all marketing programs and manage external marketing partners, agencies & vendors.

- Oversee market research initiatives and interpretation of customer and audience information including competitive intelligence.

- Drive growth and deliver both short- and long-term financial results

- P&L

SALES AREA:

- Overlook whole OTC & ETC channels.

- Develop sales plan

- Drive operational excellence across the team

- Provide sales forecasts based on promotions and sales trends and liaise with Supply Chain closely

- Manage Merchandisers to ensure proper execution of product display and promotions in key channels

- Ensure achievement of sales and profit objectives

- Identify business opportunities and risks in different channels

- Ensure all sales activities comply with Regulations, Pharma code of conduct and ethical standards.

- Control the sales activities and the operations at the branch & region in an accurate, timely and audit-compliant manner.

- Monitor competitive activity in the field and develop strategies and tactics to deal effectively

PEOPLE AREA:

- Clarify in roles and responsibilities to all direct reports.

- Build the strong sales and marketing team towards staff training and coaching plan

- Set up KPIs to evaluate performance.

- Build commitment of sales and marketing team towards business goals.

- Recruit, develop and rewards sales & marketing team

Requirements:

 - University degree and above with major in Business Administration or Marketing;

- At least 10 years of experience in Pharmaceutical Sales & Marketing in MNC

-   Strong compliance management

-     In-depth knowledge and experience in all aspects of the marketing mix (product, price, promotions, placement) – with strong underlying analytical skills

-     Excellent communication skills, both verbally and written in Vietnamese & English

-     Enterprising and energetic self-motivator with creative approach to problem solving

-     Extremely well-organized and detail-oriented with excellent follow-through

-      Strong network and association with Key Opinion Leaders is a must

-   Willing to go on frequent business trip