Digital Content Marketing

1) Management (25%)

• Manage Vietnamese content for marketing communications, both offline and online
• Translate marketing messages from English to Vietnamese

2) Initiating (10%)

• Frequently survey the market, customers, and competitors and propose a corresponding marketing strategy to marketing manager when appropriate
• Sourcing for new advertising opportunities
• Sourcing for new sponsorship opportunities
• Sourcing for new potential suppliers

3) Execution (50%)

• Execute MKT plan by coordinating with other departments
• Execute the promotions of all brands on all communication channels
• Closely coordinate with marketing agency to ensure the delivery of the jobs to be done on time and satisfied company’s standard
• Develop and maintain a positive relationship with local suppliers and partners. Closely coordinate with local suppliers in the execution of marketing activities, media production and placement, etc.
• Coordinate with partners, landlords, and related parties for the execution of internal and external events
• Plan and monitor the distribution of marketing materials to the stores
• Provide support to marketing manager in the implementation of marketing activities
• Attend meetings and events as required out of office hours
• Always be a good representative of the company

4) Reporting (15%)

• Summarize, evaluate and do a report for sales promotions and marketing activities
• Provide necessary information to marketing manager for strategy planning and budgeting
• Monitor and report to marketing manager about competitors’ actions, marketing activities, sales promotions, etc.

• Fluent in Vietnamese and English
• Marketing related degree is a plus
• Solid knowledge of Vietnamese market (e.g., consumer behavior, media consumption, etc.). Knowledge in retailing is a plus
• Previous experience in a similar marketing role is a great plus
• Able to use basic computer software, online literacy is a plus
• Good communication and presentation skills
• Able to work under pressure and tight timeline, willing to work out of office house if necessary
• Can-do attitude, flexible and adaptive