Main roles:
This position will be in charge of digital & content marketing strategies which include planning, execution, optimization for company’s brands.
Functional business objectives:
Increase brand awareness, driving traffic, engagement, leads that deliver Sales, Existing Customer Retention, New Customer Acquisition.
Detailed description:
Digital Marketing:
Measuring performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.).
Overseeing digital marketing strategy for the company.
Acquiring insight in online marketing trends & keep strategies up-to-date, reviewing new technologies to keep the companies at the forefront of development in digital marketing.
Overseeing & managing digital marketing channels for the company.
Tracking conversion rate & making improvement.
Evaluating customers’ research, market conditions, competitors’ data and activities.
Developing & managing digital marketing campaigns.
Devising strategies to drive online traffic to the company’s website & showrooms.
Being responsible for planning, proposing & budgetary controlling of all digital marketing activities.
Utilizing & optimizing a range of techniques & channels including paid search, SEO, Adwords, GDN (Google Display Network), Hashtags, Email marketing (EDM), Social Media (Facebook, Instagram, Zalo, etc.), SMS ads, Website/E-commerce, others.
2. Content Marketing:
Liaison with the press/media partners to communicate messages from the organization.
Developing & managing contents (Including content writing, content presentation, image ideas) on all online channels in the integration of content programs with brand campaigns.
Writing creative & inspired online contents for website, social media channels, promotions, events, email marketing, blog, SMS ads, press kits, online PR articles ...
Editing PR articles, press releases & distributing to target media.
Collaborating across functions to deliver an effective content marketing strategy & editorial plan to meet the business objectives at the lowest possible cost.
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Benefits:
Travelling annually & many other attractive benefits.
13th month salary, performance bonus & more.
Insurance social, medical, unemployed, annual leave.
Wonderful working environment with interesting activities.
Opportunity to form a successful career path & long-term engagement with company.
Salary negotiable based on candidate’s capability & commitment.
