Digital Marketing Executive

Department:
Marketing (Cocomi – Vietnam)
Direct Reports: NIL
Position Title: Digital Marketing Executive (Vietnam)
Reports To: Marketing Manager (Singapore)
Objective(s) of role:
• Grow customer base through sign-up acquisitions, call-to-action content on all digital and social channels (owned and paid).
• Manage Cocomi (VN) social marketing channels to grow social following, presence, and engagement.
• Develop and implement digital marketing campaigns that deliver on business’s sales objectives and grow Cocomi’s brand awareness in Vietnam market.
Detailed responsibilities/accountabilities:
· Build and implement content calendar across all Cocomi (VN) social media channels:
Copywriting of social and digital content to maintain engagement and deliver on the intended call-to-action.
Upholding Cocomi’s brand identity and principal brand guidelines from page design to content curation.
Execute photoshoot and video shoo whenever necessary– as part of content creation process.
Manage content conceptualizing, planning and creation.
· Provide recommendations to optimize ad spend to drive objectives including social following growth and brand engagements.
· Prepare monthly reports to evaluate digital/ social media marketing efforts VS. ROIs and provide key learnings for future implementations.
· Monitoring and sharing new and latest digital marketing trends for business considerations.
· Track and manage social media & digital marketing spend budgets.
· Plan and execute digital ads, including but not limited to Facebook, Instagram, email, and digital displays.
· Develop content for eDMs intended to drive loyalty engagement and optimize metrics (open-rate, click-throughs, conversion sales,etc)

Decision making:
Without referral to manager
· Resolution of decision regarding the day-to-day implementation/execution of the Approved Marketing Plan
· Prioritization of work tasks
Key attributes:
· Basic designing/editing skills with Adobe Premier, Illustrator and Photoshop
· Basic photography and videography skills.
· Effective project management skills
· 2-3 years’ experience in digital marketing, multi-brand, retail environment
· Familiar with: Sendible, Klaviyo, Canva, or similar tools
· Creative, meticulous with an eye for details and aesthetics
· Good negotiation skills
· Familiar with Google and Facebook Ads Manager and Instagram advertising tools.
· Resourceful, efficient and able to work independently
· Strong written and spoken language proficiency in English and Vietnamese
· Strong communication & interpersonal skills

Tăng lương
Công tác phí
Chăm sóc sức khỏe
Chế độ thưởng
Chế độ bảo hiểm
Nghỉ phép năm
Du Lịch
Đào tạo
Phụ cấp thâm niên
Phụ cấp

Cập nhật gần nhất lúc: 2021-07-23 17:52:03