Digital Marketing Executive

Job Description:
Digital Marketing Executive Responsibilities
Include:
•Assisting in the formulation of strategies to build a lasting digital connection with consumers
•Assisting in formulation of online sales campaigns
•Implementing planned sales campaigns
•Planning and monitoring the ongoing company presence on social media
•Launching optimized online advertisements to increase company and brand awareness
Job brief:
Trollbeads is Danish premium jewellery and the original bead-on-bracelet concept. 2REK Group distributes Trollbeads in Cambodia, Hong Kong, Malaysia, Singapore and Vietnam. To strengthen our online sales and marketing efforts we are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimizing of these digital efforts.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities:
•Assist in the formulation of strategies to build a lasting digital connection with consumers
•Plan and monitor the ongoing company presence on social media (Facebook, Instagram)
•Launch optimized online adverts through Google Adwords, Facebook, Instagram etc. to increase company and brand awareness
•Handle digital content and campaigns from supplier
•Be actively involved in SEO efforts (keyword, image optimization etc.)
•Newsletter segmentation and marketing (we use Campaign Monitor)
•Provide creative ideas for content marketing and update website
•Collaborate with designers to improve user experience
•Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics)
•Acquire insight in online marketing trends and keep strategies up-to-date