- Build relationships with localized brokers/intermediaries with a view to develop new business opportunities via these channels
- Design and operationalize the embedded and alternate sales channel for TrueMoney Vietnam including identification of target audience, marketing strategies, establishing the support model, and deploying the on-boarding process
- Monitor competitive information, recommend or institute necessary changes in products and/or underwriting guidelines/pricing to ensure growth
- Manage alliances, marketing campaigns, and other initiatives to promote the online sales/e-commerce
- Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness about the brand and improve online traffic and lead capture through digital
- Conceptualize and implement the alternate channel, marketing, and digital strategy of TrueMoney Vietnam. Regularly evaluate the effectiveness of the strategy and take corrective action, as appropriate
- Ensure all digital marketing campaigns to customers, prospects, and the industry at large are effectively executed to maximize traffic to the sites and conversions and that lists are managed correctly.
- Using metrics and all appropriate testing methodologies, ensure marketing efforts are measured so that our investment is maximized at all times.
- Develop market suitable necessary products for the channel along with product team
- Drive penetration and activation in our sales channels through innovative marketing programs focused on customers and distributors
- Improving the user experience on the Digital Sale Platform and company’s website(Includes design, content and usability), build capability on ASO, SEO, SEM, Mobile and Social Media Marketing
- Build and manage TrueMoney Vietnam’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
- Ensure relevant content is added to social media sites as required to generate traffic and to maximize conversions. Manage and maintain social media sites.
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
- Liaise with the affiliates and partners to promote online products
- Supervise the channel, own responsibility with Sales Targets
- Responsible for monitoring key metrics to ensure business goals are met - achieve sales goals, new business/renewal pricing targets, profitability, and persistency goals.
