DIGITAL MARKETING SENIOR

- Optimally employ marketing budget across multiple brands and tactics to drive qualified site traffic and acquire customers to build the business at an efficient customer acquisition cost.

- Drive growth specifically via ecommerce acquisition marketing programs, including: Paid Search, Affiliate Marketing, Display Advertising, Social Advertising, Comparison Shopping Engines and Marketplaces.

- Develops actionable insights and optimizations using generated reports across all digital marketing acquisition programs.

- Develop recommendations for optimal budget allocation across various tactics to maximize revenue and new customers while minimizing acquisition cost.

- Leads strong testing strategy across marketing tactics and consumer’s path on site.

- Write consumer focused website copy and product descriptions to drive consumers to their desired destination with SEO best practices in mind.

- Performs duties consistent with Brand goals and policies.

- Performs other duties as required/assigned by manager.

- Implementation plan & progress report process.

- 2+ years of retail or ecommerce and digital marketing experience.

- Strong analytical skills.

- Technical knowledge relevant to typical ecommerce environment.

- Solid interpersonal and communication skills.

- Ability to manage and prioritize multiple tasks and duties.

Cập nhật gần nhất lúc: 2023-02-07 06:11:56