DIGITAL PROJECTS:
Follow Brand omni-channel projects with the support of Central and local teams (eg: loyalty program, store locator, online spa appointment, etc...)
To cultivate online shopping in local markets by means of gaining new users, maintaining active users, improving conversion rate, etc.
Be data driven and better understand prospects and customers path analyzing conversion funnel with relevant KPIs from ad impression to final conversion cross devices.
Build Monthly / Quarterly / Annual acquisition plans to maximize conversion (ROI) including owned and paid media and oversee on a regular basis all marketing channels activity and performance.
Identify and develop synergies when managing online campaigns (global reporting, best practices, etc..), you’ll oversee media spend optimizations across media platforms.
Analyse the key promotional activities and business trends to understand results (e.g ROI) and develop recommendations (on-site features & investment improvements) for future activities based on insights
Delivering consistent channel growth and performance improvements, against key metrics: Focus on traffic volume and quality through conversion rate objectives, attract and generate qualified traffic to both mobile and desktop websites.
E-COMMERCE PLATFORM:
To manage e-commerce operations and e-commerce marketing campaigns.To work with internal and external partners on campaign setup. To analyze user behavior and campaign data and conduct continuous optimization for e-commerce campaigns.
Work in close collaboration with the webmaster on the online operations and improvements of the site requiring UXUI / technical evolutions, identify and take advantage of external tools that can improve the user experience and more generally the e-commerce performance on site
To conduct competitor analysis and market analysis with good understanding of cosmetic markets. Analyse operation data for improvement, and act to close the gap.
Benchmark market trends and tools.
E-MERCHANDISING:
MARKET INTELLIGENCE:
Build and anticipate media actions based on the Brand peak times and seasonality. Supervise clients’ recruitment and online / store traffic generation.
In charge of checking that the website works properly. This includes the regular checking of the key features, the technical basics, the back-office connection and the performances of the website.
Create, administrate and update the permanent content available on the website (advices, tutorials, act beautiful space…) in collaboration with the e-commerce and marketing team.
Monitor SEO evolution on both technical and marketing plans.
Supervise the creation and enrichment of the digital product catalog which must reflect our SEO and SEA strategy, coordinate the digital merchandising of products and content as well as the deployment of tools
Follow market trends and initiatives, identify relevant cases in SEA and Vietnam, share knowledge and best practices
DIGITAL COMMUNICATION:
