- B2B Loyalty Strategy
Analyze channel/regional/sales/behavioral data to create a tailored loyalty strategy to drive in app behavior & drive top-line growth result
Create a deep understanding on other B2B players value proposition while ensure leading loyalty proposition in eB2B
Help to onboard new customers through exciting activities and keep them in the platform through follow up triggers & events
Align cross functional on loyalty agenda and follow up regularly
- Data Driven Campaign Management
Identify performance adoption and identify opportunities to grow online revenue in close collaboration with BI
Initiate and deploy retention campaigns as well as in-app loyalty program to drive customer satisfaction and stickiness in the short run and sales growth in the long run
Design and implement customer segmentation plan (based on region/channel/behavior/customer persona/tiers level)
Building new data views to support the business and data driven mindset that can help to define future proof & success of loyalty platform
Develop new data driven campaigns & initiatives; design (segmented) triggers and new rules to increase drive Sales KPIs and accelerate platform KPIs
Work closely with deployment teams, users, and administrators to optimize flow of information through the platforms
- Content & Campaign Planning
Find unique ways to bring brand experience to platform
Campaign planning following brand & trade marketing campaigns
Own key visuals, SKUs, UI/UX, platform design and work with agencies on design of banners, campaign visuals, gamification tools
Manage CMS & CRM
- Rewards strategy operations and logistics
Collaborate with external vendors and agencies
Be responsible for logistics & operations for rewards deployment
Own rewards pool, collaborate with procurement for buying and think out of the box to bring unique rewards (brand experiences, online) to different customer segments and/or tiers
Own loyalty P&L on rewards per customer/channel/region
