General Marketing Executive

We are seeking
General Marketing Executive
with the following key responsibilities:

Develop and Execute IMC (Integrated Marketing Communication) Campaigns
• Analyze the characteristics and behavior of target audiences to create suitable content and select the right communication channels.
• Collaborate with internal teams and external partners to execute detailed plans.
• Enhance brand value and recognition through IMC and 360- degree marketing campaigns.
• Develop and manage integrated communication campaigns (IMC) to ensure brand consistency across all communication activities.

Execute 360- Degree Marketing Campaigns
• Create detailed plans for each phase of the campaign, monitor progress, and adjust flexibly to optimize results.
• Work closely with content, design, and production teams to create diverse marketing assets.
• Develop content and messaging tailored to different channels and audience segments, ensuring unified and engaging communication.

Manage and Optimize Diverse Communication Channels
• Stay updated on emerging media trends to refine strategies and enhance promotional efficiency.
• Understand the characteristics of various communication channels to select the most suitable ones for each campaign based on target audiences and brand objectives.
• Master key digital metrics (e.g., CTR, CPM, CPA, ROI) to monitor, operate, and adjust campaigns in real- time, ensuring maximum effectiveness.

Support Other Marketing Activities
• Act as a bridge between internal teams to ensure all marketing activities align with the company&039;s overall goals.
• Assist and collaborate with other departments in product promotion, internal communication, and company events.

Budget Management and Performance Measurement
• Compile comprehensive campaign reports with specific performance metrics (KPIs) to evaluate effectiveness and propose improvements for future campaigns.
• Work with the finance team to effectively manage marketing budgets, ensuring spending aligns with objectives and achieves optimal results.

Market and Competitor Analysis
• Monitor and analyze market trends and competitor activities to develop timely and appropriate marketing strategies.
• Identify new opportunities and suggest improvements to marketing strategies based on data and customer feedback.

• Experience:
At least 3- 5 years of experience in marketing, particularly in managing IMC and 360- degree marketing campaigns.
• Comprehensive Marketing Knowledge:
Strong understanding of diverse communication channels, both online and offline, with skills in managing and executing integrated campaigns.
• Strategic Planning and Audience- Centric Thinking:
Ability to develop long- term strategies based on deep audience insights and brand- building expertise.
• Data Analysis and Measurement Skills:
Proficiency in data analysis tools such as Google Analytics, Data Studio, and other measurement platforms, with the ability to convert data into actionable insights.
• Communication and Teamwork Skills:
Excellent communication skills and the ability to work closely with internal teams and external partners to achieve common objectives.
• Creative and Flexible Thinking:
Capable of generating creative ideas and adapting strategies to optimize campaign performance.
• Preferred:
Candidates with experience in the automotive, technology, or other industries requiring comprehensive marketing skills.

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Cập nhật gần nhất lúc: 2024-12-10 19:05:02