Trách nhiệm công việc
Budget Management
- Appropriate and effective management of the assigned brand’s budget allocating on all marketing
activities/campaigns;
- Assist in maintaining the assigned brand’s expense records;
- Effective project management delivering best achievement on projects results and projects budget.
2. Nội dung công việc
Marketing Management:
- Define the brand’s vision, positioning statements and develop marketing strategies to support the
vision;
- Build brand identity and manage brand identity application; manage brand identity system on all
communication channels;
- Develop, manage, and implement brand marketing, advertising and communication strategies;
- Provide creative ideas, propose plans and implement communication programs in accordance with
- Develop a strong marketing plan to support attainment of sales, profit and marketing objectives;
the company&039;s overall marketing strategy, ensuring efficiency and on schedule;
- Develop advertising, media and project briefs. Works closely with in- house team and agencies to
create and improve advertising campaigns and marketing communications;
- Analyze internal data to evaluate program effectiveness and marketing activities, feedback and
- Monitor marketing activities & campaigns to ensure the consistency of the Marketing strategy;
proposal to increase marketing program/campaign effectiveness;
- Collect and analyze data to assess the market, competitors and identify insights of target customers,
segments, brand positioning;
- Conduct survey & market research to understand consumer behavior & buying journeys of target
customers;
- Develop and update consumer portrait, understand, contribute to category strategy, define desired
channels and key customers;
relative price, provide recommendation to pricing and promotional strategy, propose SKU for key
- Provide sales team with the necessary support to enable them to sell the product i.e. printed and/or
electronic promotional materials, product trainings, etc;
- Develops promotional and communication materials that adhere and comply with regulatory, legal
guidelines. Register promotions with Department of Industry and Trade. Update to related
department and Accounting after registration;
- Go on field on a regular basis to understand the current state of the business and generate new
insights that can be translated into strategies and programs that will help achieve company goals;
- Work with other internal teams to plan, execute and monitor event/promotion/in- house
survey/marketing campaigns; measure & evaluate the effectiveness of all these marketing activities
after completion;
releases, brochures, print, ads, event and promotional videos, etc;
Work with Media Team to create, review and edit promotional information materials such as: press
- Work with the Digital department in monitoring social media. Others upon request
- Regularly reporting activities;
