MISSION STATEMENT
Manage a defined group of Beverage products to satisfy the needs of the Customer, achieving sales, stocks and profit targets.
ROLES
Supervise the Supply base to maximize Sales & Profitability
Manage Category as a Business Unit, in line with MM Mega Market Offer Management Strategy and customize to satisfy Customer Needs
Full responsibility for decisions on assortment, inventory, shelf space, promotions
Working with Customer Management, develop and maintain the Pricing Strategy for the Category
Provide all necessary information and documentation is passed to supporting staff, ensuring all necessary Admin is completed in a timely and fashion manner
Participate in the development and implementation of MM Mega Market VN Own Brand Strategy within the Category
KEY RESULT AREAS
Research, analyze and evaluate the market to identify customer’s needs and product/range opportunities.
Achievement of Commercial KPI’s
Work with Customer Management Team to ensure that the range fully reflects the Core Target Group needs in terms of the complete offer.
Identify with Supply Chain the most effective/cost efficient means of delivering product to the store.
Develop a range assortment that delivers Competitive Advantage in the Vietnamese Market.
Manage the performance of a defined product category effectively in terms of pricing, promotion, products assortment, quality of products, planning and allocation.
Sales, Cash Margin, Statistical Margin, Later Income, Old Stock, Potential Old Stock, Stock Rotation, Stock Day’s, Own Brand Share, Core Customer Share, Stock Correction & Availability.
Ensure that the Pricing Strategy is fully in place and understood by Suppliers.
Re-assess article performance on a regular basis to identify and deal with any old stock.
Proactively evaluate and act on results of MM Mega Market Mail and other forms of promotional activity to implement any key learning’s.
Design and implement with Merchandising Plano grams delivering correct space allocation.
Use all the forms of Customer Communication effectively by selecting the appropriate offer for the defined Customer Groups.
Ensure clear communication and understanding to Operations of any action taken that impacts on the Customer or Store
Maintain effective internal communications channel particularly with other Category Management teams, operations, sales & marketing, supply chain and other functions within the organization
WORKING RELATIONSHIPS
Internal:
· Operations
· Supply Chain
· Head of Department
· OM Colleagues
· Other related functions such as IT/IM, Security, Legal, QA, etc
· Administration functions such as tax finance etc.
· Human Resource
· Sales & Marketing functions
External:
· Suppliers
· Target Customers (e.g. HoReCa, traders, Offices & Companies, Services)