MISSION STATEMENT
Manage a defined group of Non Food products to satisfy the needs of the Customer, achieving sales, stocks and profit targets.
ROLES
Manage a Non Food Category as a Business Unit, in line with MM Mega Market Offer Management Strategy and customize to satisfy Customer Needs
Supervise the Supply base to maximize Sales & Profitability
Participate in the development and implementation of MM Mega Market VN Own Brand Strategy within the Category
Working with Customer Management, develop and maintain the Pricing Strategy for the Category
Full responsibility for decisions on assortment, inventory, shelf space, promotions
Provide all necessary information and documentation is passed to supporting staff, ensuring all necessary Admin is completed in a timely and fashion manner
KEY RESULT AREAS
Research, analyze and evaluate the market to identify customer’s needs and product/range opportunities.
Identify with Supply Chain the most effective/cost efficient means of delivering product to the store.
Develop a range assortment that delivers Competitive Advantage in the Vietnamese Market.
Sales, Cash Margin, Statistical Margin, Later Income, Old Stock, Potential Old Stock, Stock Rotation, Stock Day’s, Own Brand Share, Core Customer Share, Stock Correction & Availability.
Achievement of Commercial KPI’s
Work with Customer Management Team to ensure that the range fully reflects the Core Target Group needs in terms of the complete offer.
Manage the performance of a defined product category effectively in terms of pricing, promotion, products assortment, quality of products, planning and allocation.
Re-assess article performance on a regular basis to identify and deal with any old stock.
Design and implement with Merchandising Plano grams delivering correct space allocation.
Ensure that the Pricing Strategy is fully in place and understood by Suppliers.
Maintain effective internal communications channel particularly with other Category Management teams, operations, sales & marketing, supply chain and other functions within the organization
Ensure clear communication and understanding to Operations of any action taken that impacts on the Customer or Store
Use all the forms of Customer Communication effectively by selecting the appropriate offer for the defined Customer Groups.
Proactively evaluate and act on results of MM Mega Market Mail and other forms of promotional activity to implement any key learning’s.
WORKING RELATIONSHIPS
Internal:
· Administration functions such as tax finance etc.
· Human Resource
· Operations
· Other related functions such as IT/IM, Security, Legal, QA, etc
· OM Colleagues
· Sales & Marketing functions
· Supply Chain
· Head of Department
External:
· Target Customers (e.g. HoReCa, traders, Offices & Companies, Services)
· Suppliers
