Group Marketing Manager (Upto 1500$/m)

BỆNH VIỆN CHUYÊN KHOA MẮT ALINA
Mức lương
2500
Địa điểm làm việc
Hưng Yên
Kinh nghiệm yêu cầu
Cập nhật
Chi tiết tin tuyển dụng

Mô tả công việc

The Group Marketing Manager leads the marketing and communications functions of the Alina Vision system of eye hospitals and centers. The Group Marketing Manager will consistently consider – “how can we grow our brand base to outperform our hospital revenue and profitability targets”?
The Group Marketing Manager will be a member of the AV Group Leadership Team and will work particularly closely with Alina’s Medical Director, Operations Manager and Sales Manager. The Group Marketing Manager will be accountable for:
Marketing foundation
Prepare and monitor the marketing budget. Monitor and report on marketing performance (including not only marketing spend (relative to budget) but also return on investment (RoI) and other informative analytics).
Ensure month-wise marketing plans are developed - with detailed planning at least 1 quarter ahead (with high-level planning for the full year) – and implemented.
Ensure marketing campaigns are targeted and compelling and align with Alina’s brand and communications strategy as well as sales targets.
Lead the development of Alina’s marketing strategy to support the achievement of Alina’s sales strategy and underlying targets.
Set up sustainable marketing foundation with Key content, CIP standard, and marketing channels.
Branding and Communications
Lead the creation and implementation of Alina’s communications programs and campaigns – both internal and external.
Define, build and develop our brand to support Alina’s profitable growth and sustainable market positioning with clear customer segmentation.
Monitor and report on communications performance (including not only spend (relative to budget) but also return on investment (RoI) where possible).
Build relationship and make sure PR plan for branding and communication
Figure out and lead effective branding channels such as KOLs, Influencers, Events, Digital channels
Build & develop key contents as well as yearly, monthly content plan as the foundation for online and offline branding programs.
Ensure our messaging and storytelling is targeted, timely, consistent and engaging, and leverages appropriate communication channels (e.g. online, offline, events etc).
Ensure Alina staff are well-informed and confident to articulate Alina’s brand and value propositions.
Support for sales
• Develop, control, and assess to improve effective Price program and Promotion to support for sales
• Optimize digital channels for leads to support Alina’s revenue growth and sustainable development.
• Define, build, and develop trade marketing to increase hospitals/ centers recognition with CIP (especially Sales kits, POSM), Events.
Lead regular and focused market research to ensure market understanding as well as player understanding to support consultancy.
People and Organizational Leadership
Lead, manage, motivate and develop all the teams above.
Work with the broader AV Group Leadership Team and Group CEO to contribute to the development of the organisation’s strategies, plans and budgets, with the view to continuously improving our start-up business.
Build the AV organisational culture, ensuring team members - both within your direct responsibility areas and more broadly - grow, perform and thrive and organisational outcomes are met.

Yêu cầu công việc

Essential Experience:
- Strategy and plan development for responsible functions (inc KPI setting and measurement)
- Preparing for and launching new products and services, or in new distribution channels and geographies
- Building a team and individual members’ capacity
- At least 5 years of relevant work experience
- Prefer of experience in healthcare industry in a hospital environment
- Establishing and maintaining relationships with a broad range of partners (e.g. government, CBOs, corporates etc)
Desirable Experience:
- Exposure to / experience in a start-up / growth-phase business
- English language skills (verbal and written) - desirable but not essential
- Experience in eye health
Qualifications:
- MBA or equivalent qualification or experience
Skills and Attributes:
- Business and commercial acumen
- Passion, energy and self-drive, and ability to motivate teams and individuals (including self)
- Start-up / growth mind-set
- Planning and analysis skills
- Excellent communication skills
- Excellent interpersonal and relationship building skills & ability to work with various teams

Quyền lợi

Competitive compensation and benefits

Paid leave, transportation allowance

Healthcare for employee and family

Cập nhật gần nhất lúc: 2022-09-17 23:22:04

Xem thêm
Người tìm việc lưu ý:
Bạn đang xem tin Group Marketing Manager (Upto 1500$/m) - Mã tin đăng: 2977550. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt nhất, nhưng chúng tôi không đảm bảo và không chịu trách nhiệm về bất kỳ nội dung nào liên quan tới tin việc làm này. Nếu người tìm việc phát hiện có sai sót hay vấn đề gì xin hãy báo cáo cho chúng tôi

Mọi người thường tìm kiếm thêm từ khoá

BỆNH VIỆN CHUYÊN KHOA MẮT ALINA

Quy mô: Cập nhật
Trụ sở: Cập nhật

Thông tin chung

Ngành nghề
Dịch vụ khách hàng, Marketing, Bán hàng
Cấp bậc
Trưởng Phòng
Kinh nghiệm yêu cầu
Đang cập nhật
Trình độ yêu cầu
Đang cập nhật
Số lượng cần tuyển
Đang Cập Nhật
Hình thức làm việc
Đang cập nhật
Giới tính
Đang cập nhật
Hạn nộp hồ sơ
05/10/2022
Mẫu CV đẹp

Việc làm đề xuất liên quan

Hiện tại chúng tôi chưa có việc làm đề xuất phù hợp với bạn.

Việc làm đã xem gần đây