HCM - Digital Team Leader

- Monitor ROI and KPIs of all digital marketing, including email, social media, SEO/SEM and display advertising campaigns. Optimize social ads and all digital campaigns effectively

- Use data and bid management effectively to optimize and maximize performance

- Lead the team with the creation, optimization and reporting for digital campaigns; together you will be responsible for delivering customer-focused, profitable multi-category campaigns to agreed targets

- Track and analyze digital metrics and provide recommendation for the team

- Brainstorm new and creative growth strategies

- Plan campaign strategy and be responsible for daily and monthly expenditure being in line with budget targets

- Work with Brand and Marketing teams to fully understand the products, identify new opportunities and improvements, and implement changes accordingly

- Work collaboratively with Marketing, Content and Digital teams where applicable to deliver best-in-class integrated campaigns.

- Be responsible for daily, weekly, monthly or ad hoc reporting to evaluate channel performance to feed into overall marketing strategy

- Understand Vietnam online media landscape and stay up-to-date with social trend. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Collaborate with agencies and other vendors, partners

- Bachelor in Marketing, International Business or Communication.

- 02 years’ experience minimum in at same position.

- Demonstrable experience leading and managing CMS, SEO/SEM, marketing database, email, social media (FB, FB Msqr, Insta, Zalo,sms,...) and/or display advertising campaigns.

- Experience of working with web/social analytics systems.

- Excellent management and communication skills, able to prioritize effectively and manage multiple tasks.