[HCM] Game Product Marketing

Collaborate with the user acquisition team to optimize the advertising campaign targeting and assets
Conduct market research, benchmarking, and consumer studies to identify the game’s target audience and define its positioning, marketing pillars, and USP
Participate in game development by making recommendations to improve user experience, engagement, retention, and shareability, and to better integrate in-game promotional events and marketing mechanisms
Develop marketing programs focusing on innovative activations, viral content, and meaningful partnerships, and orchestrate their implementation by coordinating the other teams (Production, LiveOps, UA, Social & PR…)
Analyze the performances of your marketing campaigns and report to the head of portfolio & Head of Growth
Manage promotional assets creation for your game (video ads, screenshots, store descriptions…)

2+ years in consumer marketing, ideally in online entertainment or sports/fitness products
Talented communicator with an excellent grasp of the English language
Knowledge and passion for video games or strong interests in basketball or fitness activities
A creative spirit capable of creating innovative marketing programs that are result-oriented
Ability to work with a wide range of profiles (business, game design, UA, etc.)
Strong leadership skills

Competitive salary based on interview results.
Opportunity to be guided and work with professionals in the industry.
Opportunity to own what do you from start to finish.
Join our young, multi-national and multi-cultural team of talents.
Bonus based on individual/team performance.
Equipped with a PC or laptop.

Cập nhật gần nhất lúc: 2023-01-07 21:32:04