[HN] Product Marketing Manager

Product Marketing Manager will be responsible for identifying opportunities, executing strategies, and managing programs that drive awareness and adoption of our technology products and platform(s). This role will work closely with Commercial team (FMCG Key Account and GT Salesforces), Product Owners, Operations, Tech & Data team, and Marketing teams to identify, prioritize, and execute against big opportunities.

Work with Data & Tech team to build product roadmap and optimize functions for a good user experience and increasing sales.
Define the target segments for platforms/products.
Propose product features design and key message through qualitative and quantitative research with prospects and customers.
Be the voice of the customers (FMCG Suppliers/GT Retailers). Understand how to reach them with the right message, at the right time, through the right channel.
Drive cross- functional marketing programs for various One Distribution / VinShop products, launch products and grow usage, both on and off platform.
Develop product marketing strategy, CVP and conduct marketing programs to meet the needs of customers.

Key skills

Expertise & exceptional ability in understanding our customers – Retailers, especially at General Trade (GT) channel and FMCG Suppliers/Manufacturers and Brands
5+ years of Product Marketing experience

Domain Expertise

Fluent in customer acquisition best practices and digital marketing strategy.
Passion for understanding consumers and bringing their needs to life through your work.
Can identify both exponential and incremental growth opportunities.

Analytics Experience

Research mindset
Analysis in products, customers, industry and market trends

Individual Skills

Fantastic communication skills
Strategic thinking
Cross-functional collaboration

Mindset & Behaviors

Adaptable, creative, and self starting
Customer Oriented
Thrives in a fast-paced environment
Business sense

Nghỉ phép năm
Công tác phí
Đào tạo
Chăm sóc sức khỏe
Chế độ bảo hiểm
Tăng lương
Du Lịch
CLB thể thao
Chế độ thưởng
Laptop
Phụ cấp

Cập nhật gần nhất lúc: 2021-08-03 20:42:03