KOC Management Executive

DESCRIPTION:

Negotiate terms with KOCs, including payment, deliverables, and content usage rights.
Work closely with the production and content teams to develop KOC- led initiatives.
Establish and nurture long- term relationships with KOCs, ensuring alignment with the company’s brand values.
Build and maintain a robust database of KOCs, categorizing them based on niche, audience, and performance metrics.
Stay updated on industry trends and new KOC strategies to improve campaign performance.
Provide guidance on content creation, audience engagement, and personal branding for in- house KOCs.
Track and analyze KOC performance metrics, including engagement rates, conversions, and ROI.
Regularly report campaign outcomes to internal teams and clients, providing insights for optimization.
Act as a bridge between KOCs, internal teams, and clients to ensure smooth communication and project execution.
Manage KOC involvement in campaigns, ensuring deliverables are met in terms of quality, timeline, and brand guidelines.
Support the creative team in generating ideas that leverage KOCs effectively for various campaigns.
Identify, recruit, and onboard KOCs for in- house campaigns and projects.
Collaborate with the internal team to develop creative KOC strategies that align with clients’ objectives.
Assist in developing and training in- house KOCs to align with the agency’s social media goals.

BENEFIT:

Strong negotiation and communication skills.
Excellent organizational and time management abilities.
Ability to analyze data and generate actionable insights.
Familiarity with social media trends and platforms (TikTok, Instagram, Facebook, YouTube, etc.).
Creative thinking and an understanding of content trends.
Bachelor’s degree in Marketing, Communication, Business, or related fields.
At least 1- 2 years of experience in influencer/KOL/KOC management or related fields.
Experience working in a digital marketing agency is a plus.

Cập nhật gần nhất lúc: 2024-12-11 16:55:03