Key Responsibilities
Admissions to our schools are a complex and involved process. We pride ourselves on providing personalised attention to each family and their individual hopes for their children. Every enquiry and visit are the future of our school. The Admissions Officer is a crucial role with a range of internal and external customers to deal with. Attention to detail and excellent administration skills are a must as is the highest level of professionalism to support the Admissions and Marketing strategy for driving attraction, recruitment and retention of students at ISP Vietnam.
• Effectively participate in initiatives to drive student recruitment and enrolment opportunities.
• Record and report accurate and timely information on Customer Management System (CRM).
• Organise and conduct visits for prospective Korean & ex-pat parents, always ensuring the maintenance of high-quality customer care.
• Follow best practice Admissions procedures and engage in ongoing development and training.
• Together with the Principal and Regional Admission Manager, review and provide feedback to the Marketing team on regular basis on the effectiveness of marketing activities.
• Together with the Principal, be responsible for enrollment KPI of the school e.g., enrolment number, conversion, and retention.
• Liaise and build positive relationships with all stakeholders.
• Act as the focal point of contact for prospective Korean and non-native families from inquiry through to the enrolment of new students at the school; Maintain a positive and professional relationship with families during their enrolment at the school.
• Actively recruit new students (especially Korean and ex-pat) from various sources including feeder schools, business associations, ex-pat communities and from attending international schools’ fairs, education fairs, etc. (may include evenings or weekends)
Provide a first and continual point of contact from inquiry to enrolment:
• Responsible for fielding, filtering, and effectively responding to inquiries, received via telephone, email, social media, and in person.
• Undertake regular and timely follow-ups to all inquiries, visits, and applications to meet minimum response times.
• Liaise closely with Teachers, Heads of School, and Admin staff with regard to the smooth transition/induction of new families, and support arrangements for new starters.
• Work diligently in a team approach towards set student number targets.
• Provide information and advice to applicants on Admissions from first inquiry through to enrolment,
• Process student applications, obtain pupil references, and work with the Head of Admissions to ensure applicants’ eligibility (including checks on the validity of documentation)
• Cascade information in a timely manner about students to colleagues, including the Academic team, Finance, Bus Coordinator, Catering Manager, and School Nurse.
Visit management:
• Plan in-depth for each visiting family and organize relevant and informative school tours, inviting and meeting with key staff as appropriate.
• Respond rapidly to drop-in requests for visits.
• Ensure up-to-date product knowledge, by continually reviewing and seeking out information on the school and its offer.
• Taking a client service role, be customer-focused and ‘front of house’ and represent the school to potential or existing parents, their representatives, or agents.
Follow best practices in the Admissions process:
• Keep up to date with market intelligence and report on the competitor landscape.
• Effectively deliver school key messages and promises and ensure these are consistently communicated to potential or existing parents.
• Ensure all Admissions meeting areas and tour routes are delivering a high-quality experience in line with ISP standards.
• Follow Admissions standardized procedures and contribute to the effective development of best practices in terms of operation and delivery.
Admissions recording and reporting:
• Assist in producing reports as required.
• Maintain your own records to report effectively to the Regional Admissions Manager for each enquiry and record timely follow-up actions.
• Record accurate and timely information relating to school Admissions (enquiries/visits/applications/app withdrawal/starters and leavers) on the CRM, and other systems as may be required to ensure completeness of data.
Communication and customer service:
• Positively represent the school at all times.
• Always provide focused and high-quality customer care.
• Develop parent liaison and relationships ensuring that word-of-mouth comments are positive;
• Build and develop strong and positive relations with Academic and Admissions staff.
Key events & Admissions timeline:
• Support school orientation events at each new term.
• Support mid-term induction processes for new students.
• Attend events including international schools’ fairs to recruit new students (may include evenings or weekends).
