Market Research & Analytics Manager (Grab, Viet Nam)

•Be responsible for driving an acute understanding of our consumers (the passengers) as well as the drivers across all the countries that we operate in.
•Monitor and report all marketing effectiveness and brand tracking, pairing with the analytics reporting that comes from the performance marketing and data teams.
•Make recommendations to marketing managers for local marketing activities and quarterly marketing strategy planning.
•Initiate and scale innovative qualitative and analytical research techniques focusing on segmentation, attitude and usage studies, pricing, brand tracking, and marketing effectiveness.
•Manage research agency vendors in-country and be responsible for keeping the company's marketing research budget in check
•Design questionnaires and discussion guides, interpret data, write reports and communicate actionable recommendations.
•Conduct in-depth analyses and provide insights for business areas with larger challenges, helping marketers identify growth opportunities.
•To monitor campaigns against KPI’s, be fully aware of trends and analytics, success and risks in order to achieve business objectives
•Train the local marketing team on BI tools, data-driven methodologies, and providing consistent direction and support for analyses
•Local implementation of marketing analytics projects related to improving marketing channels effectiveness, customer segmentation, campaign optimization, etc.
•Understand business requirements and work objectives in order to analyze relevant customer data sets and propose actionable recommendations that would support the decision-making and marketing campaign planning process.